Branded Ads for Google PPC: Pros and Cons

Should you bid on your brand name on Google PPC? When you bid on branded keywords, the goal is to populate ahead of any pesky competitor. You can also craft strong messaging that'll make someone more likely to convert or find the right information on your site. On the flip side, many businesses feel website traffic would convert organically and that branded ads are a waste of money. Branded ads can also inflate reporting metrics, giving you a higher conversion rate when it's not net new business. Jason Parks of The Media Captain walks through the pros and cons of branded ads so you can decide whether or not it's advantageous for your business.