Better Optimize Your Google Local Service Ads

How exactly do you further optimize Local Service Ads to drive more leads? You must stay active and on top of the leads coming through your GLSA account. When leads come through your dashboard, you should be listening to the calls (which can be done within your account). You should mark the calls (or messages) as either booked or archive the leads. You should also be sending out reviews upon completion of the job. For a lot of businesses trying to improve positioning in the local pack, they hire a marketing agency (like ours) to help them set-up the process. The issue is that it’s very difficult for marketing agencies to handle managing the leads dashboard on a day-to-day basis. Our theory for Google Local Service Ads is similar to optimizing for conversions within a PPC or Shopping Campaign. When Google sees leads/sales come through, their machine learning can better optimize your account. We feel Google wants to see the same sort of process for Google Local Service Ads in terms of booked appointments versus archived.