TIACON25 Product Stage - How to make AI an integral part of the user experience

AI is most effective when it is invisible—seamlessly enhancing the user experience without disruption. This dynamic panel discusses how to move beyond basic automation and make Artificial Intelligence (AI) a fundamental, intuitive part of the product interface and user journey. The panel explores: • Designing for Transparency: Strategies to ensure AI features feel helpful and trustworthy, rather than confusing or intrusive. • Contextual AI: How to leverage data to make AI models and recommendations highly relevant to the user's current task (e.g., real estate search, finance solutions). • Beyond Chatbots: Deploying sophisticated conversational AI and proactive agents (Kata.ai's expertise) to predict needs and solve problems automatically. • Measuring AI's UX Impact: Defining metrics to gauge how AI integration affects key user behaviors like task completion time, engagement, and conversion rates. • Cross-Industry Insights: Contrasting successful AI implementations in property tech (Rumah 123) and global fintech solutions (Ant International). Speakers: Ibnu Azhar Senior Product Manager Rumah 123 (99 Group Indonesia) Johnson Cheng Head of Solutions at Bettr Ant International Irzan Raditya Co-Founder and CEO Kata.ai Aurora Marsye Lecturer and Researcher Faculty of Computer Science Universitas Indonesia (Moderator) #AIandUX #UserExperience #ProductDesign #AIIntegration #KataAI #Rumah123 #AntInternational #TechInAsia #TIAConference #ConversationalAI #ProductManagement --------------------------------------------------------------------------------------------------------------------------------------------------------------- Loved this session? Be the first to get exclusive updates and early bird access for Tech in Asia Conference 2026! Sign up for early interest now: https://bit.ly/49UyVZx ================= Let's keep in touch: • FB: https://www.facebook.com/techinasia/ • IG: https://www.instagram.com/techinasia/ • Twitter: https://twitter.com/techinasia Tech in Asia (YC W15) is the largest English-language technology media company that focuses on Asia. From the latest news to the hottest trends and the boldest startups to the strongest titans, we cover everything tech in the region. Our goal is to build and serve Asia’s tech and startup community. Apart from producing and delivering quality editorial content, we connect brands with early adopters via Studios, our advertising agency unit. We organize tech conferences and events across Asia, and we operate the region’s go-to startup and technology jobs marketplace. See you on https://www.techinasia.com 🙂