TIACON25 Main Stage - From Youtube to academy: The Mantappu journey

How do you turn a personal brand into a sustainable education empire? Jerome Polin, Jehian Sijabat, and Billy Kurniawan share the inside story of transforming Mantappu from a viral YouTube channel into a structured corporate entity. In this session, the trio discusses the challenges of professionalizing a creator-led company, the unique "edutainment" model that retains thousands of students, and why finding teachers who are "performers" is crucial in the age of short attention spans. Key discussion points include: • The operational shift from an "artist" mindset to a corporate structure. • Scaling the "One-to-Many" teaching model for mass market adoption. • Leveraging AI for curriculum development while maintaining the human connection. • The future of the creator economy: Building longevity beyond the algorithm. Speakers: Billy Kurniawan Chief Academic Officer, Mantappu Academy Jehian Sijabat CEO, Mantappu Corp Jerome Polin Founder, Mantappu Corp & CEO, Mantappu Academy Satya Pramesi Content Producer, Tech in Asia (Moderator) #JeromePolin #Mantappu #EdTech #CreatorEconomy #TechinAsia #TIAConference2025 #BusinessGrowth Loved this session? Be the first to get exclusive updates and early bird access for Tech in Asia Conference 2026! Sign up for early interest now: https://bit.ly/49UyVZx ================= Let's keep in touch: • FB: https://www.facebook.com/techinasia/ • IG: https://www.instagram.com/techinasia/ • Twitter: https://twitter.com/techinasia Tech in Asia (YC W15) is the largest English-language technology media company that focuses on Asia. From the latest news to the hottest trends and the boldest startups to the strongest titans, we cover everything tech in the region. Our goal is to build and serve Asia’s tech and startup community. Apart from producing and delivering quality editorial content, we connect brands with early adopters via Studios, our advertising agency unit. We organize tech conferences and events across Asia, and we operate the region’s go-to startup and technology jobs marketplace. See you on https://www.techinasia.com 🙂