How Razer, VinFast, & Endowus Scaled Across Southeast Asia | Expert Panel | AES 2025

How do tech giants from different industries conquer the diverse and fragmented Southeast Asian market? Hear from the leaders of Razer (gaming), VinFast (EV), and Endowus (fintech) as they share their playbooks for successful cross-border expansion. In this dynamic panel from the Asia Economic Summit 2025, these industry titans discuss the realities of scaling beyond their home borders. They dive into crucial topics like go-to-market strategies, product localization, overcoming regulatory hurdles, and building a high-performance regional team. In this discussion, you'll learn: 🔹 Proven strategies for entering new Southeast Asian countries. 🔹 How to adapt products for diverse local cultures and needs. 🔹 Navigating the complex regulatory landscape across the region. 🔹 Key lessons in fundraising and M&A for regional growth. Speakers: • Samuel Rhee - Co-Founder, Chairman, Group CIO, Endowus • Kariyanto Hardjosoemarto - Country CEO, VinFast Indonesia • Li Meng Lee - Executive Chairman, Chief Strategy Officer, Razer #SoutheastAsia #Tech #Scaling #Razer #VinFast #Endowus #GoToMarket #BusinessStrategy #Startups #AES2025 #TechInAsia #Jakarta 🚀 Defy Expectations at Tech in Asia Conference 2025! 🚀 Inspired by this talk? Dive deeper into Asia's tech ecosystem and connect with the leaders building the future. Join us at the Tech in Asia Conference 2025! • Theme: Defy Expectations • 🗓️ When: October 22-23, 2025 • 📍 Where: Jakarta, Indonesia Don't miss out on the most anticipated tech conference in the region. 🎟️ Get your tickets now! 👉 https://conference.techinasia.com/tickets/ ================= Let's keep in touch: • FB: https://www.facebook.com/techinasia/ • IG: https://www.instagram.com/techinasia/ • Twitter: https://twitter.com/techinasia Tech in Asia (YC W15) is the largest English-language technology media company that focuses on Asia. From the latest news to the hottest trends and the boldest startups to the strongest titans, we cover everything tech in the region. Our goal is to build and serve Asia’s tech and startup community. Apart from producing and delivering quality editorial content, we connect brands with early adopters via Studios, our advertising agency unit. We organize tech conferences and events across Asia, and we operate the region’s go-to startup and technology jobs marketplace. See you on https://www.techinasia.com 🙂