How Endowus charted their own path to $10B in AUM

This week, 60/40 sits down with Endowus co-founders Gregory Van and Samuel Rhee — the duo behind one of Asia’s fastest-growing wealthtech platforms. We unpack their latest $70M fundraise, how they built a conflict-free investing model in a region dominated by commissions, why they stayed laser-focused on Singapore and Hong Kong, and how they survived the tech winter without mass layoffs. Greg and Sam also get candid about their co-founder dynamic, risk appetites, early failures, and yes — who really loses their cool in a meeting. Plus, a lightning round of “Superlatives” that you won’t want to miss. Timestamps 00:00: Intro 01:50: The $70M raise and why fundraising still sucks 03:48: Singapore first, Hong Kong second, and the B2B opportunity 09:42: Fundraising in a bad VC market & reverse inquiries 14:31: The founding story: CPF shock, Grab learnings, and pensions 17:41: Why most Asian robos failed — and why Endowus is different 21:06: Trailer fees, misaligned incentives, and systemic industry flaws 32:54: Bootstrapping, employees buying shares, and ESOP culture 36:27: Co-founder dynamics: complementary skills & Monday meetings 46:32: The hardest moment: navigating tech winter without layoffs 52:01: AI as a tool, not a strategy — how Endowus sees the future 56:18: Do they think about exits? The partnership ethos 58:51: The Superlatives game + closing comments Give us feedback or nominate topics & speakers at 6040podcast@techinasia.com. 60/40 is a bi-weekly podcast co-hosted by Prashanth Ranganathan, Peter Bithos, Aleksey Mironenko, and Maria Li. Special thanks to our guests, Gregory Van and Samuel Rhee from Endowus. A podcast by Tech in Asia, a member of The Business Times.