Inside Le Labo: The Luxury Fragrance Brand That Beats Everyone by Doing Less

Once my gym upgraded to Le Labo and my frugal mom started texting me about perfume samples, I had to investigate. A deep dive into the luxury fragrance brand doing everything slowly and deliberately. ENJOY! 🌸 ▶️ hit subscribe and thumbs up if you're feeling crazy! ➢ My Instagram→ https://www.instagram.com/taykbell/ ➢ Join my newsletter! 🗞️ → https://forms.gle/MX5R5xPcWfk9kZmG8 ➢ [business Inquiries only] email: team@taykbell.com ➢ LinkedIn: https://tinyurl.com/5n6ddrnv ➢ TikTok I guess: https://tinyurl.com/a2k9vxmd How Perfume is Made Video I Referenced https://www.youtube.com/watch?v=hTHqjfVfykg 0:00 Hello, Le Labo 1:29 Le Labo Found Me 2:34 The The Store 5:35 The Founding Story 8:08 Why Le Labo Works 11:13 Strategic Partnerships 12:56 Fragrance Industry Boom 14:21 Estée Lauder Acquisition 16:16 But still... $340?! 17:21 Bloopers!!! ✨ Equipment I use for filming ✨ ➢ My camera (aka my phone): iPhone 17 Pro Max ➢ Rode Wireless Go mic system: https://amzn.to/3LoaxWs ➢ Mini clip-on lavalier mic: https://amzn.to/3LhZyI3 ➢ Mic for sit-downs: https://amzn.to/3prIXGU ➢ Softbox lighting kit for sit-downs: https://amzn.to/3MxJyWh ➢ iPhone hand-held vlogging gimble: https://amzn.to/3pzDT36 ➢ Noise Canceling Headphones: https://amzn.to/3bmx4Nt ➢ Ring Light for tripod: https://amzn.to/2ZtGO2L 🎵 Music ➢ Epidemic Sound → use link for FREE trial https://www.epidemicsound.com/referral/lv6f1q 💪🏼 For workout classes: Sign up for Class Pass with my referral code (we both get credits!) https://classpass.com/refer/PEEA1TMA29 TAGS lol: taylor bell, taykbell, le labo, le labo review, luxury fragrance, niche perfume, santal 33, slow perfumery, fragrance industry, business case study, brand breakdown, le labo business, estee lauder, luxury beauty brands, fragrance wardrobing, niche fragrance brands, perfume business, le labo nyc, luxury brand strategy, business youtube, le labo fragrance, le labo santal 33, fragrance business, niche beauty, le labo store, perfume industry, le labo explained FTC: This video is not sponsored. Some of the links above may be affiliate, meaning I could earn a small % of sales made via those links, but it doesn’t cost you anything extra! Current Sub Count: 866,026