Inside Aesop: The Business of $46 Soap

I wanted to learn more about the brand that charges $46 for soap, so here ya have it. ENJOY! 🧼 Get Grammarly today! http://grammarly.com/taylor1 ➢ My Instagram→ https://www.instagram.com/taykbell/ ➢ Join my newsletter! 🗞️ → https://forms.gle/MX5R5xPcWfk9kZmG8 ➢ [business Inquiries only] email: team@taykbell.com ➢ LinkedIn: https://tinyurl.com/5n6ddrnv ➢ TikTok I guess: https://tinyurl.com/a2k9vxmd ✨ Equipment I use for filming ✨ ➢ My camera (aka my phone): iPhone 17 Pro Max ➢ Rode Wireless Go mic system: https://amzn.to/3LoaxWs ➢ Mini clip-on lavalier mic: https://amzn.to/3LhZyI3 ➢ Mic for sit-downs: https://amzn.to/3prIXGU ➢ Softbox lighting kit for sit-downs: https://amzn.to/3MxJyWh ➢ iPhone hand-held vlogging gimble: https://amzn.to/3pzDT36 ➢ Noise Canceling Headphones: https://amzn.to/3bmx4Nt ➢ Ring Light for tripod: https://amzn.to/2ZtGO2L 0:00 The Business of $46 Soap 1:03 The Founding 1:55 How Did Soap Become a Luxury Category? 6:00 Store Experience as a Product 10:05 Smart Luxury Language 12:28 The Bigger Consumer Trend 🎵 Music ➢ Epidemic Sound → use link for FREE trial https://www.epidemicsound.com/referral/lv6f1q 💪🏼 For workout classes: Sign up for Class Pass with my referral code (we both get credits!) https://classpass.com/refer/PEEA1TMA29 TAGS lol: aesop, inside aesop, business of soap, $46 soap, expensive soap, luxury soap, premium soap, aesop business model, aesop hand soap, luxury branding, premiumization, consumer trends, trade up trade down, experiential retail, luxury retail, branding strategy, direct to consumer, cult brands, aesthetic brands, product psychology, why soap is expensive, ritual products, luxury marketing, consumer behavior, taylor bell, taykbell, business case study, brand strategy, retail design, luxury experience, consumer psychology, Grammarly FTC: This video is sponsored by Grammarly. Some of the links above may be affiliate, meaning I could earn a small % of sales made via those links, but it doesn’t cost you anything extra! Current Sub Count: 809,601