Why Playing Is a Sustainable Act: Revolution of Digital Games. | Missila Cardozo | TEDxFECAP

This lecture is based on previously published research and articles that analyze the phenomenon of games not only from the perspective of entertainment, but also through the lens of media ecology. The “invisible revolution” in my topic refers to game design that incorporates sustainability principles in a fluid way, without feeling like a theoretical lesson. In the environmental and economic context, *Dave the Diver* functions as a virtual laboratory. The player must fish in order to sustain a restaurant, but if marine resources are depleted in a predatory way, the game imposes consequences. It teaches the concept of responsible consumption and production, aligned with SDGs 12 and 14. In the social context, *Pokémon GO* changed urban dynamics by encouraging health and well-being, aligned with SDG 3, while also re-signifying parks and neighborhoods around the world and promoting real human interactions through a digital interface. This lecture is justified by bringing these data and articles to light, connecting academic theory with pop culture. It is a factual demonstration that every “start” in a game can be a small step toward a greener, more community-oriented, and more sustainable awareness. Doutora em Tecnologias da Inteligência e Design Digital (TIDD) da PUC-SP. Mestre em Comunicação Social, Especialista em Propaganda Digital e Bacharel em Publicidade e Propaganda pela UMESP (Universidade Metodista de São Paulo). Pesquisadora na área da Comunicação, com publicações em revistas acadêmicas e capítulos de livros. Docente do curso Publicidade e Propaganda da PUC-SP (Pontifícia Universidade Católica de São Paulo). Docente da Escola da Indústria Criativa da USCS (Universidade Municipal de São Caetano) nos cursos de Publicidade e Propaganda, Produção Audiovisual, Design Gráfico e Jogos Digitais. Coordenadora de Projetos Experimentais de Publicidade e Propaganda da USCS.Professora Colaboradora do PPGTIC da USCS. Gestora dos cursos de Produção Audiovisual e Jogos Digitais da Escola da Indústria Criativa da USCS. Consultora em comunicação e diretora de arte freelancer. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx