Video marketing is everywhere now, so in this video I walk you through the most common interview questions you’ll get for video marketing and digital marketing roles—and how to answer them like someone who’s actually done the work. I start with funnel strategy because interviewers love this: short, catchy videos (like Shorts) are great for awareness and reach, tutorials and explainers fit the consideration stage, and demos/testimonials/customer success stories help drive conversions when people are ready to buy. If you can speak fluently about when to use short-form vs long-form, you’re already ahead. Then I get into measurement and optimization. I explain how performance depends on the platform, but the core ideas stay the same: get people to choose your video (CTR or platform equivalent), and keep them watching (retention, watch-through, drop-off points). I also cover storyboarding/video planning (you can’t say “I wing it” in an interview), mobile optimization and accessibility, and how to create hooks with highlights, surprising facts, bold statements, and listicles that keep people watching. Finally, I talk repurposing (turn one long video into shorts, a blog post, and a podcast), tools that can impress hiring managers (Final Cut, CapCut, Descript, Vimeo Analytics, Wistia), and why having a real campaign example beats theory every time.