In this Office Hours session, I start by demoing a very specific on-page SEO audit tool called Unmiss (I originally planned to bring the founder on as a guest, but I had streaming/tech issues—so I walked through it myself). The whole point of the tool is simple: if you already have a website and you think your SEO is “fine,” it helps you find the exact places where you’re leaving traffic and rankings on the table. It audits things like meta titles, meta descriptions, headlines (H1/H2), and page content, then scores them and explains what’s holding you back. I show how the tool flags issues that impact click-through rate (like missing numbers, brackets, or emotion-evoking words in titles), and how you can use the built-in AI to generate improved meta tags and rewrite content for readability and SEO. My big takeaway is that you don’t always need higher rankings to get more traffic—sometimes you just need better CTR from the search results page. And the best part is speed: for most sites, you can get meaningful wins in a day (or even an hour if you focus on your most important money pages).