In this video I walk you through the top 10 email marketing interview questions I see come up again and again in digital marketing hiring. I don’t just list the questions—I give you the kind of sharp, clear answers that show you actually understand the job. We cover the core metrics you must be able to talk about (open rate, click-through rate, conversion rate, unsubscribe rate, deliverability, and sometimes revenue per email), plus how to explain segmentation in a way that ties directly to relevance and higher conversion rates. I also break down the practical side: what A/B tests I’d run (subject lines, CTAs, send times, layouts, personalization) and how to do it properly by changing one variable at a time. Then we get into deliverability and list hygiene—SPF/DKIM/DMARC authentication, cleaning inactive users, double opt-in, and re-engagement before removal. Finally, I show you how to answer experience-based questions like “tell me a time you improved performance,” and I’m blunt about it: theory alone will get you almost nowhere. Digital marketing is a field of doing, so set up your own email marketing so you can speak from real results.