In this office hours session, I talk about how I’m thinking about business and digital marketing going into 2026—especially with AI changing the game. I open it up for Q&A, but I also share a framework I’ve been using with students and coaching clients for years: most people aren’t stuck because they lack information, they’re stuck because they talk about the problem more than they do the work. The “reward system” gets hijacked by attention and encouragement instead of real progress, so I propose a simple self-policing rule: do about 80% work and only 20% talking. From there, I get practical about reskilling. I’m personally “deep in it” with AI coding tools (I use Replit for fast front-end and hosting, and Claude for harder debugging and correctness checks, sometimes cross-checking with ChatGPT). The big opportunity I see for 2026 is straightforward: learn to build websites/software with AI and sell that as a service, then upsell into full-stack marketing (SEO, social, automation, creative). Offline, most businesses are still beginners with AI, so if you actually dive in—build a real resume project, solve real problems, and learn by doing—you can become the person who operates and manages AI tools, which is where the high-paying work is heading.