There are three ways I see people make money with SEO: freelancing, working at an agency, or getting hired in-house. No matter which path you’re taking, you’re going to get “interview-style” questions—either from a hiring manager or from a client who’s trying to figure out if you actually know what you’re doing. In this video, I walk you through 13 SEO interview questions and the answers I’d give, so you can show competence without pretending you’ve used every tool or mastered every tactic. I cover the fundamentals that keep repeating because they’re still the most accurate: on-page vs off-page SEO, how to avoid penalties (don’t buy links, avoid keyword stuffing, limit duplicate content), why backlinks still matter, and what “page rank” and “domain authority” really mean (and what Google does and doesn’t use today). I also break down KPIs into leading vs trailing indicators, plus what makes a site search-engine-friendly: crawlability, load speed, mobile optimization, usability, and smart keyword usage. Where you can really stand out is with the non-generic questions—keyword research and link building. I explain how to research the company before the interview and bring real opportunities to the table. And if you get a weird question (like using Pinterest for SEO), I show you how to answer honestly, clarify the intent, and steer the conversation back to what actually moves rankings.