If you’ve heard about Lemlist but you’re not exactly sure what you can do with it, this video clears up everything. I’m Jason, and I walk you through what Lemlist is (a sales engagement platform) and how businesses use it to generate leads and start conversations at scale. In simple terms: Lemlist helps you find prospects, send personalized cold emails, automate follow-ups, and track replies—all from one place. I break it down into the main use cases. First, I show how to find leads and build prospect lists using the Lemlist database with filters like job title, industry, company size, and location, plus the option to install the Lemlist Chrome extension to prospect from LinkedIn and push contacts into your dashboard. Then I show how to build campaigns using AI/manual/templates, including multi-channel outreach (email plus LinkedIn steps). Finally, I cover automation (email sequences with follow-ups) and performance tracking inside the inbox (open rates, reply rates, click rates), plus a quick look at pricing and how you can start free before moving to paid plans.