If you're trying to generate B2B leads but you’re struggling to find the right people to contact, in this video I walk you through a much easier way using Apollo.io. I start from the very beginning—signing up, landing on the dashboard, and the first thing I recommend: installing the Apollo.io Chrome extension. The extension is a must-have because it unlocks quick prospecting features right on company websites, letting you pull up employees, search by department (like marketing), and then add people to a list, a sequence, or even just access a verified email. After that, I show you Apollo’s lead search tool (People) where you can build targeted searches using filters like location, industry, and company size. In my example, I target software companies in the United States and then review individual profiles to see job role, company info, LinkedIn, and verified email—saving a huge amount of research time. Then I show how to save prospects, create a people list (so you stay organized for outreach later), export that list to a CRM or other outreach tools, and even send emails directly inside Apollo using templates or the AI writing option. I also cover my main prospecting tip—focus on decision makers—and quickly break down pricing: plans start around $59/month with 2,500 credits, plus a 14-day free trial.