In this video, I break down the three main Apple Watch choices most people are looking at right now: the Apple Watch SE 3, the Series 11, and the Ultra 3. Apple’s lineup can feel like a lot on the website—different models, different sizes, different price points—so I simplify it into who each watch is actually for. I cover the basics like what you get with the SE 3 for the money, why the Series 11 is the “normal” Apple Watch most people will see day-to-day, and why the Ultra 3 is the big, shiny utility monster that a lot of people buy without ever using to its full potential. I also share what I personally bought as my first Apple Watch: the Series 11. I’ve been using it literally every day—running, working out, working, and sleeping—and it’s been a perfect fit for my wrist and my needs. My biggest takeaway is to buy to your size first (watch case size and band size), then decide if you truly need cellular. From there, it’s simple: SE 3 for budget and first-time users, Series 11 for the best all-around experience (especially if you want heart health features), and Ultra 3 for extreme activity and/or disposable income.