Will Watch Brands Lower Prices? Rolex AD Walk-In Tips? 40k Q&A

Discover the Evermont watch here: https://emertonscott.com/collections/celestial-blue-evermont-38 Discover the Setsuna Collection: https://emertonscott.com/collections/setsuna Discover our New GMT: https://emertonscott.com/blogs/journal/new-gmt-collection-for-2026 Join Strap Group (It's Free): https://emertonscott.com/blogs/journal/introducing-strap-group __________ In today’s 40k Q&A, we tackled a wide range of your questions from across the community — from navigating Rolex AD dynamics and waitlists, to the realities of building and growing a modern microbrand. We also dug into watch design decisions, manufacturing, market research, Chinese watch brands, and whether pricing expectations in the industry have permanently shifted. Whether you’re a collector, enthusiast, or aspiring brand founder, this one covers a lot of ground. If you missed submitting a question, keep an eye out for the next Q&A. 0:00 Introduction 1:39 Rolex ownership & AD relationships 2:37 Do you own a Rolex? 3:41 Hardest decisions when creating a watch 4:15 Rolex fatigue & minimum viable production runs 5:55 Personal favourite watch 7:14 Finding a manufacturer 8:13 How are you doing? 8:39 Design inspiration 9:36 Market research & what buyers really care about 13:03 Chinese watch brands & industry acceptance 14:48 Growing a watch brand & Swiss vs Japanese movements 17:04 Are there too many microbrands? 20:03 Have pricing expectations permanently changed? Follow me here: Instagram: https://www.instagram.com/thescottlancaster/ TikTok: https://www.tiktok.com/@scottlancasterdesigner Facebook: https://www.facebook.com/thescottlancaster #WatchQnA, #WatchCommunity, #WatchCollecting, #Horology, #LuxuryWatches, #Rolex, #PatekPhilippe, #MicrobrandWatches, #WatchMarket, #IndependentWatchMedia