Watch Brands Wealthy People Actually Wear (+ Why) - It's Not Rolex

Evermont 38 (Gen²) Available until June 20th: https://emertonscott.com/pages/evermont-38 Discover the Setsuna Collection: https://emertonscott.com/pages/setsuna-story Discover our New Masora GMT: https://emertonscott.com/pages/masora-gmt-story __________ Rolex prices are falling. But the reason has very little to do with watches. For years, Rolex represented success. Demand exploded, investors piled in, and prices seemed unstoppable. Now the market is changing. Grey market premiums are shrinking. Inventories are rising. And the speculation that fuelled the luxury watch boom is beginning to disappear. But beneath the headlines lies a much more interesting story. Because as Rolex became more popular, many of the world's wealthiest collectors quietly started wearing something else. In this video, we explore what's really happening to Rolex prices, why the luxury watch market is changing, and what this shift reveals about status, signalling, and how genuinely wealthy people think about luxury. The answer may surprise you. __________ Instagram: https://www.instagram.com/thescottlancaster/ Tiktok: https://www.tiktok.com/@scottlancasterdesigner Facebook: https://www.facebook.com/thescottlancaster #QuietLuxury #Horology #StatusSymbols