The AP x Swatch Ruined Everything...

Discover the Evermont watch here: https://emertonscott.com/pages/evermont-38 Discover the Setsuna Collection: https://emertonscott.com/pages/setsuna-story Discover our New Masora GMT: https://emertonscott.com/pages/masora-gmt-story ______ For decades, Audemars Piguet protected the Royal Oak like a sacred object. Scarcity. Exclusivity. Status. That’s what made AP untouchable. But now, with rumours of a collaboration with Swatch Group, people are asking a serious question: Is this the beginning of the end for AP? Because the second a brand built on exclusivity starts chasing mass attention… the entire perception can change overnight. And if the Royal Oak becomes the next MoonSwatch-style product… there’s no undo button. _______ Instagram: / thescottlancaster Tiktok: / scottlancasterdesigner Facebook: / thescottlancaster #APSWATCHCOLLAB #AudemarsPiguet #WatchCollectors #Swatch