Rolex New 2026 Retail Prices VS Grey Market (All Models)

Discover the Evermont watch here: https://emertonscott.com/pages/evermont-38 Discover the Setsuna Collection: https://emertonscott.com/pages/setsuna-story Discover our New Masora GMT: https://emertonscott.com/pages/masora-gmt-story __________ People assume every Rolex sells for a HUGE amount more on the grey market. In reality, only certain models still command real premiums — and others barely break even. In this video, I break down retail prices vs average secondary market prices for every major Rolex model using data from the official Rolex website and Chrono24. You’ll see which Rolexes still make money in 2026, which are stable and liquid, and which models quietly lose value once you walk out of the AD. This is a data-driven look at Rolex pricing, demand, liquidity, and resale potential — without hype. 0:00 – Intro: Retail vs Grey Market Explained 0:14 – Rolex Submariner (No Date) 0:40 – Rolex Submariner Date 1:05 – Rolex GMT-Master II 1:35 – Rolex Daytona (Steel) 2:02 – Rolex Datejust 41 (Best Configurations) 2:51 – Rolex Explorer 3:16 – Rolex Oyster Perpetual 41 4:18 – Rolex Yacht-Master 40 (Steel) 4:57 – Rolex Datejust in Precious Metals 5:27 – Rolex Sky-Dweller 6:01 – Rolex Land-Dweller (New Model Premiums) 6:44 – Should This Change How You Buy a Rolex? Instagram: https://www.instagram.com/thescottlancaster/ Tiktok: https://www.tiktok.com/@scottlancasterdesigner Facebook: https://www.facebook.com/thescottlancaster #Rolex #LuxuryWatch #WatchTips #Horology #WatchCollectors #swisswatches #rolexprices