EXPOSED: The Watch Strap Industry's Biggest Lie

Join Strap Group (It's Free): Discover the Evermont watch here: https://emertonscott.com/pages/evermont-38 Discover the Setsuna Collection: https://emertonscott.com/pages/setsuna-story Discover our New Masora GMT: https://emertonscott.com/pages/masora-gmt-story __________ You’ve probably overpaid for a watch strap… and I can prove it. After flying to China and visiting multiple strap factories, I saw firsthand how the watch strap industry really works. We’re talking about straps sold for $80, $120, even $540… Being made for as little as $10–$15. Same materials. Same stitching. Same factories. Just a different logo. In this video, I break down: The real cost of making a quality watch strap How brands justify 1000%–2000% markups What I learned from making a strap myself Why most strap companies are just marketing machines And how to actually buy straps that are worth your money To be clear — not all brands are bad. Some genuinely create high-quality products at fair prices. But many? They’re selling you a story… not a product. 00:00 – You’ve Been Overpaying 00:20 – Inside the Factories 01:00 – What It Actually Costs 02:00 – The $135 vs $15 Example 03:10 – What’s Really Going On 04:05 – The Marketing Machine 05:00 – How Good Brands Actually Win 06:10 – What I’m Doing Next