Discover our New Masora GMT: https://emertonscott.com/pages/masora-gmt-story Discover the Evermont watch here: https://emertonscott.com/pages/evermont-38 Discover the Setsuna Collection: https://emertonscott.com/pages/setsuna-story ______ Rolex just revealed its 2026 releases… and there’s more going on than most people realise. At Watches and Wonders Geneva 2026, the brand introduced a full lineup of new models — but beyond the obvious updates, there are deeper shifts happening across the collection. From subtle dial changes and new materials to unexpected variations in core models, this isn’t just another yearly refresh. Some of these releases signal where Rolex is heading next… and others might completely reshape what collectors pay attention to. So the real question is: what actually matters in the 2026 lineup? _______ Instagram: / thescottlancaster Tiktok: / scottlancasterdesigner Facebook: / thescottlancaster #Rolex #LuxuryWatch #watchandwonders2026 #Horology #WatchCollectors #swisswatches

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