AP x Swatch Exposed: I Can't Believe Nobody Is Talking About This

Discover the Evermont watch here: https://emertonscott.com/pages/evermont-38 Discover the Setsuna Collection: https://emertonscott.com/pages/setsuna-story Discover our New Masora GMT: https://emertonscott.com/pages/masora-gmt-story ______ For years, Swatch looked unstoppable. The MoonSwatch changed the watch industry overnight. Hype. Scarcity. Mass attention. But now, with rumours of a collaboration with Audemars Piguet, people are asking a serious question: Is this the beginning of the end for Swatch? Because the second every legendary luxury watch becomes a plastic collaboration… the magic starts disappearing. And if the Royal Oak becomes the next MoonSwatch-style release, this could be the moment the entire strategy finally goes too far. _______ Instagram: / thescottlancaster Tiktok: / scottlancasterdesigner Facebook: / thescottlancaster #APSWATCHCOLLAB #AudemarsPiguet #WatchCollectors #Swatch