Discover the Evermont watch here: https://emertonscott.com/pages/evermont-38 Discover the Setsuna Collection: https://emertonscott.com/pages/setsuna-story Discover our New Masora GMT: https://emertonscott.com/pages/masora-gmt-story __________ In today’s watch news roundup, we’re covering some of the most absurd, interesting, and quietly important stories in the watch world right now. We start with what might be the most unnecessary watch ever made — a $40,000 Jacob & Co watch tied to Bitcoin “mining” (kind of), and why from both a financial and watchmaking perspective, it makes absolutely no sense. Then we look at two major brands releasing white ceramic watches — Audemars Piguet doing it the stealthy, ultra-exclusive way, and Omega taking a much more public, accessible approach with their white ceramic Seamaster. Same material, completely different energy. Next, we talk about something that actually matters more than people realise: guaranteed Rolex purchases at airports. With Bob’s Watches opening inside major international terminals, the traditional Rolex AD game is quietly being disrupted in a way that could change how people buy watches forever. Finally, we zoom out and look at the top ten best-selling luxury watch brands in the world, and why the brands that win long-term aren’t the loudest, rarest, or most complicated — they’re simply the most consistent. 00:00 – Intro: This Week in Watch News 00:11 – The $40,000 Bitcoin “Mining” Watch (Jacob & Co) 01:41 – White Ceramic Watches: AP vs Omega 03:02 – Guaranteed Rolex Purchases at Airports 04:07 – Top 10 Best-Selling Watch Brands Explained 04:38 – Why Consistency Beats Hype in Watchmaking 05:17 – Which Brand Breaks Into the Top 10 Next? Follow me here: Instagram: https://www.instagram.com/thescottlancaster/ TikTok: https://www.tiktok.com/@scottlancasterdesigner Facebook: https://www.facebook.com/thescottlancaster #PatekPhilippe, #Rolex, #WatchMarket, #LuxuryWatches, #SecondaryMarket, #Hublot, #NovakDjokovic, #WatchNews, #IndependentWatchMedia

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