A True Underdog Story | Casual Time with Studio Underd0g Founder Richard Benc

'Casual Time' is a relaxed way for us to learn more about the people behind the watch brands that spark my curiosity. I believe great people are behind great brands, which makes me interested in learning more about them and how they approach creating interesting watches. Learn more about Studio Underd0g here: https://underd0g.com ________ Discover the Evermont watch here: https://emertonscott.com/pages/evermont-38 Discover the Setsuna Collection: https://emertonscott.com/pages/setsuna-story Discover our New Masora GMT: https://emertonscott.com/pages/masora-gmt-story _______ 00:00 Designing Without a Market in Mind 00:12 Starting During Covid 01:38 The Core Brand Idea 02:41 The Fear of Sharing Work 03:03 Designing Only for Yourself 03:57 First Real Feedback 05:13 Why Designing for Yourself Is a Superpower 06:11 Ignoring Traditional Business Advice 06:32 Rejecting the “Safe” Watch Design 07:39 Surprising Product Quality 08:23 Why Polarisation Matters 09:10 Closing Thoughts _______ Instagram: / thescottlancaster Tiktok: / scottlancasterdesigner Facebook: / thescottlancaster #studiounderdog #britishwatches #scottadamlancaster