Why Memberships Changed My Business (And Why They Might Change Yours)

Why Memberships Changed My Business (And Why They Might Change Yours) Back when I launched my first membership, I priced it at $47 a month. My colleagues told me I was insane. “You charge thousands for consulting. Why would you put $50,000 worth of assets into something for $47?” Because I wasn’t building for today. I was building for compounding. 1️⃣ Memberships Calm the Rollercoaster Let’s be honest. Some days in business are brilliant. Some days are absolute rubbish. Memberships don’t remove that entirely. But they smooth it. They reduce the violent feast-or-famine spikes. Instead of: “Where’s next month’s money coming from?” You start building predictable recurring revenue. And that changes your nervous system. 2️⃣ There Are No Membership Police You can structure it however you like. Live calls. Text messages. Meditations. Physical boxes. One of my clients runs a membership that sends one medical term per day via text. That’s it. Another drops one meditation per week. One of them makes six figures per month doing exactly that. Simple works. 3️⃣ Brutal Reality Check Memberships are slow. Very slow. You are asking people to: Trust you enough Like you enough Value you enough To put their card details in and stay subscribed. That takes time. If you quit after six weeks, you didn’t “try.” You flirted. Marketing a membership is a marriage. You commit. You show up. You promote. You repeat. For a long time. 4️⃣ Churn Is Real Industry churn rates can sit between 60–75%. That’s insane. If your churn is above 30% consistently? You’ve got a problem. But here’s the thing: FOMO is real. Showing people the journey. Building community. Creating belonging. These are retention levers. Yes, they tap into psychology. But so does every successful product. 5️⃣ Keep It Simple I once had three membership tiers. Never again. It was an admin nightmare. Constant: “Can I upgrade?” “Can I swap?” “What’s included here?” Now? One option. Clean. Clear. Scalable. Complexity kills growth. 6️⃣ Marketing Is for Life Your membership will only grow as much as your marketing does. Every workshop you run? Market it publicly. Every replay? Market it publicly. Every insight? Market it publicly. There is no finish line. 7️⃣ Here’s the Challenge Set a date in the next 30 days. Run your first live event. Even if nobody shows up. Record it. Upload it. Promote it. The system can be built in a day. The only thing stopping you? Self-sabotage. Every day you delay is a day your competitors are building audience. You will only regret not starting sooner. Memberships reward the long game. If you’ve got the guts to stick with it… The recurring revenue is there. More coming. I’m not done yet. Join sarahcordiner.com/legends today! Sarah x #MembershipModel #RecurringRevenue #EntrepreneurLife #WomenInBusiness #BusinessGrowth #OnlineBusiness #LongGame #MarketingStrategy #LegendsLab You can also email me on sarah@sarahcordiner.com. Sarah’s Online Courses: www.sarahcordiner.com/academy Sarah’s Amazon Books: http://www.amazon.com/dp/B018U7VRB0 Youtube: www.sarahcordiner.com/youtube LinkedIn: https://www.linkedin.com/in/sarahcordiner Personal Facebook: https://www.facebook.com/cordinersarah Personal Web: www.sarahcordiner.com