Membership Metrics That Actually Matter (and How to Stop People Cancelling)

If you’re running a membership and not tracking this stuff… You’re basically flying blind. Let’s talk about the numbers that actually tell you if your business is working. 💜 MRR is your north star Monthly Recurring Revenue = predictable income. This is the heartbeat of your business. If it’s going up… you’re winning. If it’s flat or dropping… pay attention. 💜 LTV tells you if people are staying Lifetime Value = how long someone sticks around. If people aren’t staying at least 12 months… Something’s off. Design, delivery, engagement… something needs fixing. 💜 Churn rate = your biggest warning sign This is how many people leave each month. Let me be blunt… 👉 Over 30% churn? You’ve got a problem 👉 Industry average? 60–75% (yikes) 👉 Under 5%? Elite level If people are constantly leaving… You’re just refilling a leaking bucket. Now let’s talk about the part people avoid… How do you actually KEEP people? 💜 Give them a clear journey (this is huge) If people can SEE what’s coming… They think: “If I leave… I miss out on all that.” That’s retention. 💜 Use FOMO strategically Yes… it’s a thing. Upcoming workshops New content drops Live sessions People stay because they don’t want to miss it. 💜 Build a real community This is where it gets sticky. If they feel: – Seen – Supported – Connected They’re not just leaving a product… They’re leaving people. 💜 Communicate consistently Most people don’t cancel because they hate your membership… They cancel because they forgot about it. 👉 Monthly reminders 👉 “Here’s what’s happening” updates 👉 Easy access to everything Keep them engaged. Here’s the truth… Retention is where the real money is. Not in constantly chasing new people… But in keeping the ones you already have. Fix your churn… Increase your LTV… Grow your MRR… That’s how you build a sustainable business. If you want help building a membership that people actually stay in (and love paying for)… Come and join us inside Legends Lab: 👉 http://www.sarahcordiner.com/legends We don’t just build memberships… we build ones that LAST. Sarah x #membershipgrowth #recurringrevenue #onlinebusiness #businessmetrics #entrepreneurlife #businessstrategy #digitalproducts You can also email me on sarah@sarahcordiner.com. Sarah’s Online Courses: www.sarahcordiner.com/academy Sarah’s Amazon Books: http://www.amazon.com/dp/B018U7VRB0 Youtube: www.sarahcordiner.com/youtube LinkedIn: https://www.linkedin.com/in/sarahcordiner Personal Facebook: https://www.facebook.com/cordinersarah Personal Web: www.sarahcordiner.com