What’s Actually Happening in Social Media in 2026

What’s Actually Happening in Social Media in 2026 Let’s ground this in reality, not vibes. 1️⃣ Social Media Is No Longer Optional 69% of the world now actively uses social media. That’s over half the planet. If you are not visible on social platforms as a business owner, you are voluntarily removing yourself from a massive portion of the global economy. 2️⃣ “My Audience Isn’t On Social Media” Is a Myth It doesn’t matter: -What industry you’re in -What job they do -What you sell Nearly 6 billion of the 8 billion people on Earth use at least one platform. 3️⃣ Meta Is Still the Giant (Yes, Facebook Included) Meta currently has nearly 4 billion daily users across: -Facebook -Instagram -WhatsApp Four. Billion. Daily. Facebook is not “old”. It’s dominant. If you’re avoiding Facebook because you think it’s unprofessional, you’re ignoring one of the biggest attention pools on the planet. 4️⃣ Other Platforms Still Matter (But Scale Is Different) Rough global usage numbers: -TikTok: ~2 billion monthly users -YouTube: ~3 billion monthly users -LinkedIn: just over 1 billion users All valuable. All useful. But Meta is still the heavyweight. 5️⃣ People Spend Around Two Hours a Day on Social Media This is no longer “scrolling for fun”. For the last few years, social media has become: -A search engine -An education platform -A trust-building channel -A buying decision environment Social media is now part of the buying journey, not something separate from it. 6️⃣ Social Media Is Your Business Infrastructure You can’t treat social media as: “Just marketing” “Something I’ll do later” “Separate from my business” It is how people: -Discover you -Learn to trust you -Decide to buy -Stay connected If you want customers, this is where they are. 👉 https://sarahcordiner.com/legends More coming. I’m not done yet. Sarah x