QUIZ STRATEGY 101: Why 3 Results is the Magic Number

Building a quiz to segment your leads and automate tailored offers? Here’s your golden rule: 👉 Keep your quiz results to 3 (max 5). Here’s why: 1️⃣ Simplicity Wins Think Bronze, Silver, Gold or Beginner, Intermediate, Expert. People understand tiers instinctively. No confusion = higher conversions. 2️⃣ Workflow Efficiency Each result needs its own workflow, tag, follow-up email, and tailored offer. 💡 3 results = 3 streamlined workflows. 20 results = chaos, overwhelm, and a tech-induced meltdown. 3️⃣ Broad Categorisation is Enough Your goal isn’t to micro-analyse—it's to segment leads into meaningful pathways to market your offers with precision. 🎯 Pro Tip: In Tekmatix, “Results” are also called Categories. Each multiple-choice answer in your quiz should map to a category and assign a score to calculate the final result automatically. 💡 Want to build quizzes that segment, nurture, and convert on autopilot? 👉 The full strategy + tech walkthrough is inside The Legends Lab: www.sarahcordiner.com/legends Get the full QUIZ CREATOR CHAMPION webinar for free here - https://workshop.sarahcordiner.com/quiz-creator-champion Sarah x