How to Improve Email Deliverability - 15% to 50% Open Rates with One Change

Email marketing is becoming an ever more critical aspect of any successful online business, but if your emails are landing in junk mail, that's a problem. Deliverability scores are maintained by all of the major email providers, and the higher your score as a sender, the more likely your emails will land in recipient inboxes. But did you know that a small error with the configuration of your email infrastructure records can lead to drastically lower open rates? In this video, I talk about how the email open rates for one of our clients increased from 15% to over 50% just by tweaking a single setting in their email DNS records. 👉 Book a 1-1 Consulting/Training session with Rod: https://rodbland.com/consulting 📋 MENTIONED IN THE VIDEO: Email Tester: https://mail-tester.com DMARC Analyzer: https://dmarcanalyzer.com/ ⏳ TIMESTAMPS: 0:00 Intro 1:35 Why is email marketing important for your paid advertising? 3:53 How to check your email deliverability score 5:40 Introduction to DMARC records 5:50 How to check DMARC records and explanation of how they work 9:35 Conclusion ☕☕ Support Rod: https://www.buymeacoffee.com/rodbland OTHER RESOURCES: 📥 DOWNLOAD your FREE Facebook Ads Template: https://rodbland.com/facebook-ad-template 🌐 Join the community in my Facebook Ads Alchemy Group: https://www.facebook.com/groups/fbadsalchemygroup/ How to Recover a Banned Facebook Account https://youtu.be/FfmfFIajncY How to create a Facebook Business Manager https://youtu.be/NpywWUo-Txg How to Create Instagram Ads for Business https://youtu.be/r9HMhTsSSGg SOCIAL CHANNELS: 💻 My website: rodbland.com 📸 Instagram: instagram.com/rod.bland 🐦 Twitter: twitter.com/rodbland GET IN TOUCH: I don't check DM's - email is best! hello@rodbland.com ********************************************* Interested in our DONE-FOR-YOU FACEBOOK ADVERTISING OR EMAIL MARKETING SERVICES? If you are currently making sales in your Ecommerce store and need help migrating from your old email marketing system to Klaviyo, or need help with your Facebook advertising, we'd love to speak with you to discuss how we can help you achieve amazing results this year. You can book a free, no-obligation, 30-minute strategy session with us here: https://rodbland.com/work-with-us/ ****************************** #klaviyo #emailmarketing #dmarc #emaildeliverability