All About Klaviyo Email / SMS Marketing for Ecom - Ask The Experts with James Mayor and Rod Bland

This was livestream #3 featuring senior Klaviyo executive James Mayor and Ecom veteran Rod Bland. We fielded questions from the audience about Klaviyo email and SMS marketing. 👉 Book a 1-1 Consulting/Training session with Rod: https://rodbland.com/consulting Ways to support the channel ❤️ 📝 Sign up for a free trial of Klaviyo: https://rodbland.com/klaviyo ☕ Buy me a coffee: https://www.buymeacoffee.com/rodbland 🤗 SUBSCRIBE FOR NEW VIDEOS EVERY WEEK (OR SO): https://bit.ly/RodBland-SUBSCRIBE ⬅️ OTHER RESOURCES: 🌐 Join the community in my free Group: https://rodsgroup.com 🎧 Listen to Ecom Business Hacks, my Podcast: https://rodbland.com/podcast SOCIAL CHANNELS: 💻 My website: rodbland.com 📸 Instagram: instagram.com/rod.bland 🐦 Twitter: twitter.com/rodbland GET IN TOUCH: I don't check DM's - email is best! hello@rodbland.com ********************************************* Need help with your EMAIL MARKETING AUTOMATIONS? If you are currently making sales in your business or you are an experienced entrepreneur starting a new venture, and need help with making the most of email marketing automations (flows), we'd love to speak with you to discuss how we can help you achieve amazing results in the coming year. You can book a free, no-obligation, 30-minute strategy session with us here: https://rodbland.com/work-with-us/ ****************************** ⏳ TIMESTAMPS: 00:00 Introduction 01:15 Intro to James Mayor 02:00 Audience shout-outs 03:42 Why are brands migrating from other platforms to Klaviyo? 05:12 Q Which is the best integration between Neto and Klaviyo and why? 06:55 About what Rod does to help clients 08:20 Q: What are the best practices to increase conversion through Flows? 14:11 Q: Where are we at with sms in Australia, do you consider it a must ? I am stilll not clear re: consent 16:20 Q: Besides the basic flows (welcome cart, abandoned cart, browse abandonment), what other advanced flows are mostly used in retail? 22:43 Q: We send one email campaign per week to our customers and then resend to non-openers after 2-3 days. How can we ensure that this doesn't cause email fatigue and we can reduce unsubscribe rate? 29:22 Q: Are there any big brands that don't mind being mentioned as a big Klaviyo success story 31:40 Q: Tips for SMS opt-ins 34:30 Q: Given that everyone is tightening their belts what strategies do you suggest to encourage sales? 37:45 Q: Are there any practices or klaviyo strategies to collect video testimonials or reviews from customers easily? We have 53% returning customers but we fail to get UGC from them. 43:40 Conclusion #klaviyo #emailmarketing