How to Get Better Email Open Rates & Reduce Fees

If you don't regularly clean your email list, you'll end up paying more in fees to your EMS provider than you have to, and your deliverability and open rates will suffer. But how do you do it? In this video, I show how you to create a custom segment in Klaviyo (you can also apply this to other EMS providers too) to help you find who are your most un-engaged subscribers. 👉 Book a 1-1 Consulting/Training session with Rod: https://rodbland.com/consulting ⏳ TIMESTAMPS: 0:00 Intro 0:51 Overview of Klaviyo List Cleaning Best Practice 1:06 My No. 1 reason for cleaning your email list 1:47 Other reasons list cleaning is important 2:47 How blacklists and spam reports work 3:37 How to create an unengaged segment in Klaviyo 4:48 Apple Mail Privacy Protection explained 6:49 How to suppress unengaged profiles 7:46 Conclusion 🔖 MENTIONED IN THE VIDEO: https://help.klaviyo.com/hc/en-us/articles/115005078347-List-Cleaning https://help.klaviyo.com/hc/en-us/articles/115000200072 (How to create an engaged segment) https://help.klaviyo.com/hc/en-us/articles/4416791883163 (Apple MPP) 💻 WATCH NEXT: How to get more customer reviews for your online store https://youtu.be/iVvReZRtbxo How to improve email deliverability https://youtu.be/MWZL2YIEK-E 🤗 SUBSCRIBE FOR NEW VIDEOS EVERY WEEK: https://bit.ly/RodBland-SUBSCRIBE ⬅️ OTHER RESOURCES: 📥 DOWNLOAD your FREE Facebook Ads Template: https://rodbland.com/facebook-ad-template 🌐 Join the community in my Facebook Ads Alchemy Group: https://rodsgroup.com 📜 Take one of my online courses: https://rodscourses.com 🎧 Listen to Facebook Ad Hacks, my Podcast: https://rodbland.com/podcast SOCIAL CHANNELS: 💻 My website: rodbland.com 📸 Instagram: instagram.com/rod.bland 🐦 Twitter: twitter.com/rodbland GET IN TOUCH: I don't check DM's - email is best! hello@rodbland.com ********************************************* Need help getting started with, or migrating to Klaviyo Email marketing? If you are currently making sales in your business or you are an experienced entrepreneur starting a new venture, and need help with getting up and running on Klaviyo, we'd love to speak with you to discuss how we can help you achieve amazing results this year. You can book a free, no-obligation, 30-minute strategy session with us here: https://rodbland.com/work-with-us/ ****************************** #emailmarketing #klaviyo #applemailprivacyprotection