How to Create a Reach (Awareness) Campaign From Scratch

Since the release of IOS 14 and the introduction of new privacy rules, some advertisers have been utilising the Reach (Awareness) objective as a supplement to, or an alternative to, campaigns with the Conversions objective. In this video, I cover how to create a Facebook ad campaign with the Reach objective with examples that show how it's done in the classic ads manager interface, and the new ODAX interface. 👉 Book a 1-1 Consulting/Training session with Rod: https://rodbland.com/consulting ⏳ TIMESTAMPS: 0:00 Intro 1:43 Audience pre-requisites 3:08 How to create a Reach campaign (classic interface) 4:59 How to create a Reach campaign (ODAX interface) 5:33 Ad Set level Configuration 6:18 Recommended ad set placements 7:51 Ad level configuration 8:15 Ad Set duplication 6:42 Conclusion ☕☕ Support Rod: https://www.buymeacoffee.com/rodbland OTHER RESOURCES: 📥 DOWNLOAD your FREE Facebook Ads Template: https://rodbland.com/facebook-ad-template 🌐 Join the community in my Facebook Ads Alchemy Group: https://rodsgroup.com 📜 Take one of my online courses: https://rodscourses.com 🎧 Listen to Facebook Ad Hacks, my Podcast: https://rodbland.com/podcast Reach vs Conversion Objective - Which is Best? https://youtu.be/5QyYlRG1aCU How to create a Conversion Ad Campaign From Scratch https://youtu.be/HxxeY0SLstg How to Setup Facebook Lead Ads https://youtu.be/rby_fUJvVX8 SOCIAL CHANNELS: 💻 My website: rodbland.com 📸 Instagram: instagram.com/rod.bland 🐦 Twitter: twitter.com/rodbland GET IN TOUCH: I don't check DM's - email is best! hello@rodbland.com ********************************************* Need help with your FACEBOOK & INSTAGRAM ADVERTISING? If you are currently making sales in your business or you are an experienced entrepreneur starting a new venture, and need help with your Facebook & Instagram advertising, we'd love to speak with you to discuss how we can help you achieve amazing results this year. You can book a free, no-obligation, 30-minute strategy session with us here: https://rodbland.com/work-with-us/ ****************************** #facebookads #reachobjectivce