How Apple's Mail Privacy Protection Affects the Open Rate Metric

In this video, we'll be exploring the impact of Apple's Mail Privacy Protection on email open rate metrics. As you may know, Apple introduced this feature in an effort to protect user privacy by obscuring the IP addresses of senders. But what does this mean for email marketers and business owners? Have open rates been affected? And if so, how can you adapt to these changes and continue to effectively measure the success of your email campaigns? We'll answer all of these questions and more as we delve into the data and provide practical tips for navigating this shift. Whether you're an Apple user or not, this video is a must-watch for anyone interested in email marketing and analytics. Don't miss it! 👉 Book a 1-1 Consulting/Training session with Rod: https://rodbland.com/consulting ⏳ TIMESTAMPS: 0:00 Intro 1:04 What is Apple's mail privacy protection? 1:37 How it works 2:39 How to calculate who has MPP enabled in Klaviyo 3:39 How to create an engaged subscriber segment that excludes MPP 4:49 Conclusion Ways to support the channel ❤️ 📝 Sign up for a free trial of Klaviyo: https://rodbland.com/klaviyo ☕ Buy me a coffee: https://www.buymeacoffee.com/rodbland 🤗 SUBSCRIBE FOR NEW VIDEOS EVERY WEEK: https://bit.ly/RodBland-SUBSCRIBE ⬅️ OTHER RESOURCES: 🌐 Join the community in my free Group: https://rodsgroup.com 🎧 Listen to Ecom Business Hacks, my Podcast: https://rodbland.com/podcast SOCIAL CHANNELS: 💻 My website: rodbland.com 📸 Instagram: instagram.com/rod.bland 🐦 Twitter: twitter.com/rodbland GET IN TOUCH: I don't check DM's - email is best! hello@rodbland.com ********************************************* Need help with your EMAIL MARKETING AUTOMATIONS? If you are currently making sales in your business or you are an experienced entrepreneur starting a new venture, and need help with making the most of email marketing automations (flows), we'd love to speak with you to discuss how we can help you achieve amazing results in the coming year. You can book a free, no-obligation, 30-minute strategy session with us here: https://rodbland.com/work-with-us/ ****************************** #klaviyo #emailmarketing