5 Critical Above-the-Fold Landing Page Elements

Creating great ads will help you increase sales, but so many business owners ignore conversion rates. It's arguably the single biggest lever you can pull to make your business more profitable. In this video, I cover the 5 critical elements that every home page needs to maximize conversion rates. Also a big shout out to Oliver Kenyon and Liza over at @ConversionWise - check out their channel for lots more conversion optimization tips! 👉 Book a 1-1 Consulting/Training session with Rod: https://rodbland.com/consulting ⏳ TIMESTAMPS: 0:00 Intro 1:39 Element 1 - strong imagery 2:31 Element 2 - strong value proposition 3:22 Element 3 - clear call-to-action 4:54 Element 4 - social proof 5:50 Element 5 - trust 6:53 Recap and conclusion 💻 WATCH NEXT: How to Bring in Super-qualified Leads with Native Lead Ads https://youtu.be/rby_fUJvVX8 Detailed Targeting Removed - Now What? https://youtu.be/t_K1nahvggY How to Sell your New Catalog Products: https://youtu.be/9dSZJlou3RM 🤗 SUBSCRIBE FOR NEW VIDEOS EVERY WEEK: https://bit.ly/RodBland-SUBSCRIBE ⬅️ OTHER RESOURCES: 📥 DOWNLOAD your FREE Facebook Ads Template: https://rodbland.com/facebook-ad-template 🌐 Join the community in my Facebook Ads Alchemy Group: https://rodsgroup.com 📜 Take one of my online courses: https://rodscourses.com 🎧 Listen to Facebook Ad Hacks, my Podcast: https://rodbland.com/podcast SOCIAL CHANNELS: 💻 My website: rodbland.com 📸 Instagram: instagram.com/rod.bland 🐦 Twitter: twitter.com/rodbland GET IN TOUCH: I don't check DM's - email is best! hello@rodbland.com ********************************************* Need help with your FACEBOOK & INSTAGRAM ADVERTISING? If you are currently making sales in your business or you are an experienced entrepreneur starting a new venture, and need help with your Facebook & Instagram advertising, we'd love to speak with you to discuss how we can help you achieve amazing results this year. You can book a free, no-obligation, 30-minute strategy session with us here: https://rodbland.com/work-with-us/ ****************************** #landingpagedesign #conversionrateoptimization