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Exclusive Interview: Steve Dawson on Avoura, the Rhapsody Paddle, and What’s Next

4.2K views· 61 likes· 15:33· Jan 16, 2025

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In this exclusive interview, we sit down with Steve Dawson, the founder of Avoura, to dive into the inspiration behind his new brand and debut product, the Rhapsody pickleball paddle. Shop the Avoura Rhapsody Here: https://pickleballcentral.com/avoura-rhapsody-13-pickleball-paddle/ Timestamps 0:00 - Intro 0:24 - Meaning of "Avoura" 1:08 - Inspiration for Avoura 1:55 - Biggest Sweet Spot 4:30 - Development Process 6:50 - Steve's Bonus Story 7:37 - Unique Shape 8:53 - Made in the USA 10:02 - Perimeter Weighting Tech 11:25 - Defense of Gen 1 Paddles 12:34 - Training Content 12:46 - Patented Handle Build Discover the story behind Avoura, how the Rhapsody was designed for players of all levels, and the cutting-edge technology that sets it apart. Steve also shares exciting plans for the future, including new paddle models and Avoura’s commitment to helping players improve through educational content. Topics Covered: The vision and story behind Avoura Features and benefits of the Rhapsody paddle Made-in-USA craftsmanship and innovation What’s next for Avoura: new products and training content 📌 Don’t miss this deep dive into one of pickleball’s most exciting new brands! 👉 Subscribe for more pickleball news, tips, and exclusive interviews.

About This Video

In this video, I sat down with Steve Dawson, the founder of Avoura, for an exclusive deep dive into why he started the brand and what went into launching their first paddle: the Rhapsody. We start with the meaning behind the name “Avoura,” then get into the bigger “why” of the company—what problem he’s trying to solve for everyday players and how he wants Avoura to stand out in a very crowded paddle market. From there, we nerd out on the Rhapsody’s design goals: chasing a bigger sweet spot, dialing in the shape, and using perimeter-weighting tech to create a more stable, forgiving feel. Steve also shares details on the development process, why Made-in-the-USA manufacturing matters to Avoura, and even a patented handle build that’s part of the bigger performance story. We wrap with Steve’s defense of Gen 1 paddles (and why they still matter), plus what’s next—future paddle models and a real commitment to training/education content to help players improve, not just buy gear.

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