Why “Niche Down” Hasn’t Worked For You (And What To Do Instead)

You’ve heard the advice a hundred times: “niche down.” But if you’re like most Squarespace pros and creative freelancers, every time you’ve tried it, it’s either fallen flat or left you feeling boxed in. In this episode, I unpack why the typical “niche down” approach doesn’t work—and what to do instead. You’ll learn how to identify your true niche by looking at the clients who’ve already gotten the biggest ROI from your work, where you’ve been most profitable, and the projects you’d love to repeat. By the end, you’ll know how to niche up—not down—so you can find more of your best clients, create demand on repeat, and grow without feeling like you’re leaving people behind.