At PIPELINE™ 2025, I sat down with Kevin Martinez (@_ksparky) and our Product Manager Jack Fisher to talk about what really slows branch conduit work down: inconsistency. When you’re running multiple raceways, small variances turn into misalignment, scrap, and rework—and that’s time and money you don’t get back. We built the demo wall to look like art, but the point was simple: repeatable bends matter when everything has to match through the same path. In this episode, I walk through the jobsite research that led us to the M18 FUEL™ Branch Conduit Bender and why we refused to “solve” the problem by adding new tradeoffs. Hand benders are portable, but accuracy and repeatability can be a fight—especially with offsets, 90s, and parallel runs. Big powered benders can be effective, but weight, setup, and access kill the workflow. We dug into ergonomics with muscle-sensor testing and saw up to a 10x reduction in peak lower-back effort, plus features like AUTO-ZERO™ and bend memory that stays even if you pull the battery. Bottom line: we’re reimagining branch installs to keep pros consistent, efficient, and fresher over the long haul.