Why Most Small Businesses Fail at Social Media | Office Hours With Mike Cooch

In this Office Hours, Mike Cooch cuts through the BS about social media marketing and reveals why most restaurants and local businesses bomb at it. He breaks down the harsh truth that good social media requires actual human interaction and grunt work—not just fancy automation tools. Mike walks through his proven approach for helping restaurants build audiences, capture customer data, and create scalable marketing systems that actually make money without burning you out. 00:03 - Welcome to Office Hours 01:05 - Mike's annual planning day ritual 04:51 - HIPAA compliance for healthcare agency clients 09:35 - Social media strategy for restaurants and bars 13:04 - Why social media success requires manual effort 18:10 - Using HighLevel beyond social media management 21:38 - The right way to package and price agency services 25:11 - Running systematic ad campaigns vs. manual ad management 36:35 - Breaking down the R6 framework workflows 52:48 - When agencies should upgrade to HighLevel Pro 57:13 - Getting customer phone numbers for SMS campaigns 1:06:39 - Building your support system with VAs 1:09:37 - What to outsource and what to keep as a founder 1:20:40 - Handling setup fee negotiations with clients 1:23:10 - Final thoughts WHAT IS OFFICE HOURS? Office Hours are free calls for early-stage entrepreneurs—held weekly—with no agenda other than trying to help you with any questions you have about starting or growing your business! Click here to join our free community of thousands of entrepreneurs and register for future Office Hours calls: https://labspecial.com/office-hours WHO IS MIKE COOCH? Mike Cooch has founded successful, seven-figure businesses in technology services, agency services, publishing, and e-commerce (and flopped on a variety of attempts as well…keepin’ it real!). His businesses have been named to the INC Magazine List of Fastest-Growing Companies three years in a row and were also nominated as the Best Places to Work in their respective cities. He has an MBA from Babson College (the #1 ranked entrepreneurship school in the world 25+ years running—go Beavers!), where he has been a regular guest lecturer on the topic of ‘Managing a Rapidly Growing Business’ and a BS in Finance from Colorado State University. He has three children, is an avid skier, hiker and traveler, and is loving life in his adopted hometown of San Diego. His mission is to help other entrepreneurs build businesses that give them more freedom, more money, and more impact. RESOURCES 🟢 To learn more about his thoughts on HighLevel—what Mike believes is the #1 tool for Digital Agencies to use to deliver scalable, profitable services—and get a FREE TRIAL to the software, visit: https://servicesthatscale.com/highlevel 🟢 To learn more about Mike's HUGE HighLevel bonus package, visit https://servicesthatscale.com/highlevelbonus 🟢 To get more information on how to start a digital marketing agency using the Services That Scale strategies, visit https://servicesthatscale.com/start 🟢 To learn the 14 automated, high-margin digital marketing agency services that Mike likes best, visit https://servicesthatscale.com/14services 🟢 To register for FREE Q&A calls with Mike Cooch, join our community at https://labspecial.com/office-hours 🟢 Get FREE access to Mike's course on the 7 key strategies he's used to start and scale Agencies to multiple seven figures in revenue at https://servicesthatscale.com/growfaster STAY IN TOUCH! 🙌 Subscribe to my YouTube Channel! Facebook: https://www.facebook.com/groups/getlvrg/ Twitter: https://twitter.com/mcooch Instagram: https://www.instagram.com/mike_cooch/ LinkedIn: https://www.linkedin.com/in/mikecooch/ Visit https://servicesthatscale.com for strategies to scale your digital marketing agency, freelance, or consulting business quickly and profitably. Visit https://lvrg.com to discover growth strategies for online lifestyle entrepreneurs who want more freedom, more money, and more impact.