Small Businesses Are About to Run at a Whole New Level | Office Hours With Mike Cooch

Get the details of our huge HighLevel bonus: https://servicesthatscale.com/highlevelbonus In this Office Hours, Mike Cooch lays out his vision for why small businesses are on the verge of operating at a level previously only possible for large enterprises - and how smart agencies can position themselves as the "intelligence layer" that makes it happen. He digs into real-world examples like restaurant marketing systems, explains the concept of closed-loop AI systems that self-improve over time, and covers practical Q&A on HighLevel pricing, AI tools, and client onboarding. It's a forward-looking episode packed with actionable perspective. 00:02 - Welcome to Office Hours 02:02 - Community updates and Launchpad call status 04:53 - Elra: a niche restaurant marketing system worth studying 09:10 - Closed-loop systems and the future of agency services 10:59 - The agency's evolving role in small business 11:43 - Becoming the intelligence layer across all business systems 16:30 - Customer onboarding walkthroughs and R6 AI 18:04 - Pricing AI usage and credits inside HighLevel 22:00 - Forwarding vs porting numbers in HighLevel 23:50 - Does voice AI replace missed call text back? 24:43 - Building websites with Claude vs HighLevel AI Studio 27:22 - How to use R6 AI files in Claude Cowork 36:13 - Elra vs OpenTable: competition or co-opetition? 42:35 - Dawson shares wins: pitch competition and angel investors 44:49 - Mike's first business sale and the art of deal-making 54:30 - Content marketing as your client acquisition engine 57:15 - Affiliate links and HighLevel upgrade process 1:02:22 - Bragging rights: Mike's daughter graduates from SCAD 1:05:57 - Final thoughts WHAT IS OFFICE HOURS? Office Hours are free calls for early-stage entrepreneurs - held weekly - with no agenda other than trying to help you with any questions you have about starting or growing your business! Click here to join our free community of thousands of entrepreneurs and register for future Office Hours calls: https://labspecial.com/office-hours WHO IS MIKE COOCH? Mike Cooch has founded successful, seven-figure businesses in technology services, agency services, publishing, and e-commerce (and flopped on a variety of attempts as well…keepin’ it real!). His businesses have been named to the INC Magazine List of Fastest-Growing Companies three years in a row and were also nominated as the Best Places to Work in their respective cities. He has an MBA from Babson College (the #1 ranked entrepreneurship school in the world 25+ years running—go Beavers!), where he has been a regular guest lecturer on the topic of ‘Managing a Rapidly Growing Business’ and a BS in Finance from Colorado State University. He has three children, is an avid skier, hiker and traveler, and is loving life in his adopted hometown of San Diego. His mission is to help other entrepreneurs build businesses that give them more freedom, more money, and more impact. RESOURCES 🟢 To learn more about his thoughts on HighLevel - what Mike believes is the #1 tool for Digital Agencies to use to deliver scalable, profitable services - and get a FREE TRIAL to the software, visit: https://servicesthatscale.com/highlevel 🟢 To learn more about Mike's HUGE HighLevel bonus package, visit https://servicesthatscale.com/highlevelbonus 🟢 To get more information on how to start a digital marketing agency using the Services That Scale strategies, visit https://servicesthatscale.com/start 🟢 To learn the 14 automated, high-margin digital marketing agency services that Mike likes best, visit https://servicesthatscale.com/14services 🟢 To register for FREE Q&A calls with Mike Cooch, join our community at https://labspecial.com/office-hours 🟢 Get FREE access to Mike's course on the 7 key strategies he's used to start and scale Agencies to multiple seven figures in revenue at https://servicesthatscale.com/growfaster STAY IN TOUCH! 🙌 Subscribe to my YouTube Channel! Facebook: https://www.facebook.com/groups/getlvrg/ Twitter: https://twitter.com/mcooch Instagram: https://www.instagram.com/mike_cooch/ LinkedIn: https://www.linkedin.com/in/mikecooch/ Visit https://servicesthatscale.com for strategies to scale your digital marketing agency, freelance, or consulting business quickly and profitably. Visit https://lvrg.com to discover growth strategies for online lifestyle entrepreneurs who want more freedom, more money, and more impact.