The Right Way to Do Prospecting | Office Hours With Mike Cooch

In this Office Hours, Mike Cooch calls out the biggest prospecting mistakes agencies make - reaching out to 60 businesses once and thinking that's "a lot." He breaks down the $750M sales playbook, explaining why you need to hit prospects 27 times across multiple channels in just 15 days, and why professional salespeople contact 300 businesses daily. Mike also covers the free website offer strategy, how to justify "super hosting," and why combining aggressive outbound with valuable content is the formula for real growth. 00:00 - Welcome to Office Hours 02:26 - The free website offer: how it works and what to charge 05:02 - Using AI to generate copy and images for client sites 06:24 - The best way to do prospecting (multi-channel approach) 08:29 - The $750M sales playbook: 27 touches in 15 days 10:52 - Why 60 calls isn't enough (the volume reality check) 12:09 - The blitz strategy: concentrate on fewer prospects 13:53 - Combining prospecting with inbound marketing 15:01 - Setting up HighLevel so clients don't need to log in 17:07 - Justifying "super hosting" to prospects 19:43 - Local directories: niche vs general approach 22:34 - Prospecting automation coming to Launchpad 22:55 - Kirk's tourism website strategy for St. Lucia 30:03 - Alvin's HVAC prospecting challenges and nurture sequences 34:24 - The chase formula vs the framing sequence 40:01 - Lead scoring and tag strategies in HighLevel 49:41 - How Mike would build trust locally (content + community) 53:28 - Final thoughts WHAT IS OFFICE HOURS? Office Hours are free calls for early-stage entrepreneurs—held weekly—with no agenda other than trying to help you with any questions you have about starting or growing your business! Click here to join our free community of thousands of entrepreneurs and register for future Office Hours calls: https://labspecial.com/office-hours WHO IS MIKE COOCH? Mike Cooch has founded successful, seven-figure businesses in technology services, agency services, publishing, and e-commerce (and flopped on a variety of attempts as well…keepin’ it real!). His businesses have been named to the INC Magazine List of Fastest-Growing Companies three years in a row and were also nominated as the Best Places to Work in their respective cities. He has an MBA from Babson College (the #1 ranked entrepreneurship school in the world 25+ years running—go Beavers!), where he has been a regular guest lecturer on the topic of ‘Managing a Rapidly Growing Business’ and a BS in Finance from Colorado State University. He has three children, is an avid skier, hiker and traveler, and is loving life in his adopted hometown of San Diego. His mission is to help other entrepreneurs build businesses that give them more freedom, more money, and more impact. RESOURCES 🟢 To learn more about his thoughts on HighLevel—what Mike believes is the #1 tool for Digital Agencies to use to deliver scalable, profitable services—and get a FREE TRIAL to the software, visit: https://servicesthatscale.com/highlevel 🟢 To learn more about Mike's HUGE HighLevel bonus package, visit https://servicesthatscale.com/highlevelbonus 🟢 To get more information on how to start a digital marketing agency using the Services That Scale strategies, visit https://servicesthatscale.com/start 🟢 To learn the 14 automated, high-margin digital marketing agency services that Mike likes best, visit https://servicesthatscale.com/14services 🟢 To register for FREE Q&A calls with Mike Cooch, join our community at https://labspecial.com/office-hours 🟢 Get FREE access to Mike's course on the 7 key strategies he's used to start and scale Agencies to multiple seven figures in revenue at https://servicesthatscale.com/growfaster STAY IN TOUCH! 🙌 Subscribe to my YouTube Channel! Facebook: https://www.facebook.com/groups/getlvrg/ Twitter: https://twitter.com/mcooch Instagram: https://www.instagram.com/mike_cooch/ LinkedIn: https://www.linkedin.com/in/mikecooch/ Visit https://servicesthatscale.com for strategies to scale your digital marketing agency, freelance, or consulting business quickly and profitably. Visit https://lvrg.com to discover growth strategies for online lifestyle entrepreneurs who want more freedom, more money, and more impact.