The R6 AI Is Coming - Here's What It Does | Office Hours With Mike Cooch

Get the details of our huge HighLevel bonus: https://servicesthatscale.com/highlevelbonus In this Office Hours, Mike Cooch pulls back the curtain on the R6 AI - a system he's built to take agencies from advisory conversation to full execution plan in minutes. He explains how AI skills work, why they're going to make even day-one agency owners look like seasoned pros, and what this means for the scalability and profitability of the marketing systems model. Mike also covers the R6 upsell path, the three-offer model for maximizing agency revenue, and shares his take on AI avatars, content marketing, and the enduring value of showing up human. 00:00 - Welcome to Office Hours 02:41 - What is the R6 AI and why does it matter? 04:30 - Mapping advisory conversations to HighLevel execution 07:57 - How AI skills work and what makes them powerful 10:02 - Who the R6 AI is built for 12:25 - Selling a $97 free website offer 15:41 - Will AI replace developers and web professionals? 19:31 - HighLevel snapshot imports and overwrite warnings 23:58 - Walking through the R6 framework 26:09 - The six Rs: reach, reputation, readiness, remarketing, reselling, reliability 29:28 - How to trigger the upsell using the gap concept 32:57 - Favorite ways to acquire new clients beyond ads 36:51 - Should you wait for R6 AI before restarting your agency? 37:41 - Fixing A2P 10DLC registration issues 38:44 - AI avatars vs. showing up human in your marketing 44:00 - The three-offer model: foot-in-door, fast start, signature system 50:36 - How to differentiate your website offer from your fast start 53:13 - Getting started with Claude for your agency 1:03:23 - Final thoughts WHAT IS OFFICE HOURS? Office Hours are free calls for early-stage entrepreneurs—held weekly—with no agenda other than trying to help you with any questions you have about starting or growing your business! Click here to join our free community of thousands of entrepreneurs and register for future Office Hours calls: https://labspecial.com/office-hours WHO IS MIKE COOCH? Mike Cooch has founded successful, seven-figure businesses in technology services, agency services, publishing, and e-commerce (and flopped on a variety of attempts as well…keepin’ it real!). His businesses have been named to the INC Magazine List of Fastest-Growing Companies three years in a row and were also nominated as the Best Places to Work in their respective cities. He has an MBA from Babson College (the #1 ranked entrepreneurship school in the world 25+ years running—go Beavers!), where he has been a regular guest lecturer on the topic of ‘Managing a Rapidly Growing Business’ and a BS in Finance from Colorado State University. He has three children, is an avid skier, hiker and traveler, and is loving life in his adopted hometown of San Diego. His mission is to help other entrepreneurs build businesses that give them more freedom, more money, and more impact. RESOURCES 🟢 To learn more about his thoughts on HighLevel—what Mike believes is the #1 tool for Digital Agencies to use to deliver scalable, profitable services—and get a FREE TRIAL to the software, visit: https://servicesthatscale.com/highlevel 🟢 To learn more about Mike's HUGE HighLevel bonus package, visit https://servicesthatscale.com/highlevelbonus 🟢 To get more information on how to start a digital marketing agency using the Services That Scale strategies, visit https://servicesthatscale.com/start 🟢 To learn the 14 automated, high-margin digital marketing agency services that Mike likes best, visit https://servicesthatscale.com/14services 🟢 To register for FREE Q&A calls with Mike Cooch, join our community at https://labspecial.com/office-hours 🟢 Get FREE access to Mike's course on the 7 key strategies he's used to start and scale Agencies to multiple seven figures in revenue at https://servicesthatscale.com/growfaster STAY IN TOUCH! 🙌 Subscribe to my YouTube Channel! Facebook: https://www.facebook.com/groups/getlvrg/ Twitter: https://twitter.com/mcooch Instagram: https://www.instagram.com/mike_cooch/ LinkedIn: https://www.linkedin.com/in/mikecooch/ Visit https://servicesthatscale.com for strategies to scale your digital marketing agency, freelance, or consulting business quickly and profitably. Visit https://lvrg.com to discover growth strategies for online lifestyle entrepreneurs who want more freedom, more money, and more impact.