The Process Process: Build a Business That Runs Itself | Office Hours With Mike Cooch

In this Office Hours, Mike Cooch shares one of the most valuable frameworks he's ever built - the Process Process - a simple system for creating systems that can transform a chaotic small business into a self-improving machine. He walks through how to onboard a VA the right way, how to sell marketing systems without getting lost in features, and why AI has him more fired up about work than ever. Mike also covers practical topics like the free website offer, HighLevel AI pricing, and finding Salesforce and HubSpot partners. 00:00 - Welcome to Office Hours 04:37 - Onboarding a VA with 20 warm leads 05:21 - Why every business needs a systems mindset 07:13 - Using Loom to build scalable training 19:45 - Introducing the Process Process 22:13 - How the Process Process was born 25:43 - Walking through the Process Process template 29:22 - Making the Process Process part of your culture 31:16 - Selling systems vs. leading with features 33:00 - Using the R6 framework in your pitch 38:04 - Tying individual features into an overall system 44:51 - The free website offer explained 47:37 - HighLevel's AI website builder 52:15 - HighLevel AI pricing and rebilling 58:18 - What to charge for website hosting 1:02:30 - Why AI is a massive opportunity for small businesses 1:05:03 - Big business layoffs vs. small business growth 1:11:00 - HighLevel Agency FastStart vs. High Leverage Agency 1:14:09 - Final thoughts WHAT IS OFFICE HOURS? Office Hours are free calls for early-stage entrepreneurs—held weekly—with no agenda other than trying to help you with any questions you have about starting or growing your business! Click here to join our free community of thousands of entrepreneurs and register for future Office Hours calls: https://labspecial.com/office-hours WHO IS MIKE COOCH? Mike Cooch has founded successful, seven-figure businesses in technology services, agency services, publishing, and e-commerce (and flopped on a variety of attempts as well…keepin’ it real!). His businesses have been named to the INC Magazine List of Fastest-Growing Companies three years in a row and were also nominated as the Best Places to Work in their respective cities. He has an MBA from Babson College (the #1 ranked entrepreneurship school in the world 25+ years running—go Beavers!), where he has been a regular guest lecturer on the topic of ‘Managing a Rapidly Growing Business’ and a BS in Finance from Colorado State University. He has three children, is an avid skier, hiker and traveler, and is loving life in his adopted hometown of San Diego. His mission is to help other entrepreneurs build businesses that give them more freedom, more money, and more impact. RESOURCES 🟢 To learn more about his thoughts on HighLevel—what Mike believes is the #1 tool for Digital Agencies to use to deliver scalable, profitable services—and get a FREE TRIAL to the software, visit: https://servicesthatscale.com/highlevel 🟢 To learn more about Mike's HUGE HighLevel bonus package, visit https://servicesthatscale.com/highlevelbonus 🟢 To get more information on how to start a digital marketing agency using the Services That Scale strategies, visit https://servicesthatscale.com/start 🟢 To learn the 14 automated, high-margin digital marketing agency services that Mike likes best, visit https://servicesthatscale.com/14services 🟢 To register for FREE Q&A calls with Mike Cooch, join our community at https://labspecial.com/office-hours 🟢 Get FREE access to Mike's course on the 7 key strategies he's used to start and scale Agencies to multiple seven figures in revenue at https://servicesthatscale.com/growfaster STAY IN TOUCH! 🙌 Subscribe to my YouTube Channel! Facebook: https://www.facebook.com/groups/getlvrg/ Twitter: https://twitter.com/mcooch Instagram: https://www.instagram.com/mike_cooch/ LinkedIn: https://www.linkedin.com/in/mikecooch/ Visit https://servicesthatscale.com for strategies to scale your digital marketing agency, freelance, or consulting business quickly and profitably. Visit https://lvrg.com to discover growth strategies for online lifestyle entrepreneurs who want more freedom, more money, and more impact.