Are You Charging Enough? | Office Hours With Mike Cooch

Get the details of our huge HighLevel bonus: https://servicesthatscale.com/highlevelbonus In this Office Hours, Mike Cooch tackles a pricing mistake he sees constantly - agencies undercharging for their services and leaving serious money on the table. He breaks down the three types of small business buyers (tools, systems, and agency) and explains why knowing which one you're selling to is the key to pricing with confidence. Mike also covers how to use the R6 AI to automate audit scoring, when lead generation makes sense as a model, and why right now is the best time in history to be building an agency. 00:02 - Welcome to Office Hours 02:30 - Using R6 AI skills with Claude 03:00 - Voice AI updates in HighLevel 05:18 - Fast Start vs High Level Agency — which to use 06:46 - Can this training work for an AI receptionist business? 09:47 - ChatGPT's new image generation capabilities 12:41 - Navigating the HighLevel Agency course 16:07 - Should you use the lead generation model? 19:01 - Starting fresh with AI marketing 21:24 - Picking a niche: restaurants and local businesses 23:03 - Tools buyers, systems buyers, and agency buyers explained 25:25 - Why $500/month is probably too low 28:24 - Real-world prospecting: cigars, bakeries, and local events 33:11 - How to score R6 audit survey responses 35:38 - Live shopping: how to make money in an emerging space 38:30 - Rank and rent sites and cold email warm-up tools 41:49 - Custom internal tools Mike's team is building with AI 44:30 - Local newsletter model and agency training 48:34 - Why now is the golden age for agencies 52:05 - Final thoughts WHAT IS OFFICE HOURS? Office Hours are free calls for early-stage entrepreneurs—held weekly—with no agenda other than trying to help you with any questions you have about starting or growing your business! Click here to join our free community of thousands of entrepreneurs and register for future Office Hours calls: https://labspecial.com/office-hours WHO IS MIKE COOCH? Mike Cooch has founded successful, seven-figure businesses in technology services, agency services, publishing, and e-commerce (and flopped on a variety of attempts as well…keepin’ it real!). His businesses have been named to the INC Magazine List of Fastest-Growing Companies three years in a row and were also nominated as the Best Places to Work in their respective cities. He has an MBA from Babson College (the #1 ranked entrepreneurship school in the world 25+ years running—go Beavers!), where he has been a regular guest lecturer on the topic of ‘Managing a Rapidly Growing Business’ and a BS in Finance from Colorado State University. He has three children, is an avid skier, hiker and traveler, and is loving life in his adopted hometown of San Diego. His mission is to help other entrepreneurs build businesses that give them more freedom, more money, and more impact. RESOURCES 🟢 To learn more about his thoughts on HighLevel—what Mike believes is the #1 tool for Digital Agencies to use to deliver scalable, profitable services—and get a FREE TRIAL to the software, visit: https://servicesthatscale.com/highlevel 🟢 To learn more about Mike's HUGE HighLevel bonus package, visit https://servicesthatscale.com/highlevelbonus 🟢 To get more information on how to start a digital marketing agency using the Services That Scale strategies, visit https://servicesthatscale.com/start 🟢 To learn the 14 automated, high-margin digital marketing agency services that Mike likes best, visit https://servicesthatscale.com/14services 🟢 To register for FREE Q&A calls with Mike Cooch, join our community at https://labspecial.com/office-hours 🟢 Get FREE access to Mike's course on the 7 key strategies he's used to start and scale Agencies to multiple seven figures in revenue at https://servicesthatscale.com/growfaster STAY IN TOUCH! 🙌 Subscribe to my YouTube Channel! Facebook: https://www.facebook.com/groups/getlvrg/ Twitter: https://twitter.com/mcooch Instagram: https://www.instagram.com/mike_cooch/ LinkedIn: https://www.linkedin.com/in/mikecooch/ Visit https://servicesthatscale.com for strategies to scale your digital marketing agency, freelance, or consulting business quickly and profitably. Visit https://lvrg.com to discover growth strategies for online lifestyle entrepreneurs who want more freedom, more money, and more impact.