Jump In With Both Feet - AI Is Here | Office Hours With Mike Cooch

In this Office Hours, Mike Cooch makes the case that now is the moment to jump in with both feet on AI - and explains exactly why small businesses are the biggest winners in this shift. While big corporations use AI to cut headcount, small businesses finally get the capacity they've never been able to afford: someone to answer phones, follow up with leads, send newsletters, and manage social - just not a human one. Mike also covers live Q&A on topics like transparent pricing, free website offers, and how to compete with legacy software platforms. 00:00 - Welcome to Office Hours 03:33 - Why AI has crossed the chasm from novelty to real business tool 05:13 - HighLevel's AI website builder preview 06:57 - Why small businesses win the AI race 09:02 - The capacity problem holding small businesses back 10:14 - How AI finally solves that capacity constraint 11:16 - Why local economies will grow, not shrink 13:47 - Competing with platforms like Housecall Pro 16:00 - Why every legacy software business is now vulnerable 23:11 - To show pricing publicly or not? 25:10 - Free website offers: timeline and perceived value 31:35 - Taking action and finding purpose in the age of AI 41:52 - Displaying setup fees and onboarding costs upfront 44:32 - How HubSpot's pricing transparency boosted retention 50:21 - Using a free website as a premium entry point 54:37 - Will HighLevel overtake HubSpot? 57:44 - Final thoughts WHAT IS OFFICE HOURS? Office Hours are free calls for early-stage entrepreneurs—held weekly—with no agenda other than trying to help you with any questions you have about starting or growing your business! Click here to join our free community of thousands of entrepreneurs and register for future Office Hours calls: https://labspecial.com/office-hours WHO IS MIKE COOCH? Mike Cooch has founded successful, seven-figure businesses in technology services, agency services, publishing, and e-commerce (and flopped on a variety of attempts as well…keepin’ it real!). His businesses have been named to the INC Magazine List of Fastest-Growing Companies three years in a row and were also nominated as the Best Places to Work in their respective cities. He has an MBA from Babson College (the #1 ranked entrepreneurship school in the world 25+ years running—go Beavers!), where he has been a regular guest lecturer on the topic of ‘Managing a Rapidly Growing Business’ and a BS in Finance from Colorado State University. He has three children, is an avid skier, hiker and traveler, and is loving life in his adopted hometown of San Diego. His mission is to help other entrepreneurs build businesses that give them more freedom, more money, and more impact. RESOURCES 🟢 To learn more about his thoughts on HighLevel—what Mike believes is the #1 tool for Digital Agencies to use to deliver scalable, profitable services—and get a FREE TRIAL to the software, visit: https://servicesthatscale.com/highlevel 🟢 To learn more about Mike's HUGE HighLevel bonus package, visit https://servicesthatscale.com/highlevelbonus 🟢 To get more information on how to start a digital marketing agency using the Services That Scale strategies, visit https://servicesthatscale.com/start 🟢 To learn the 14 automated, high-margin digital marketing agency services that Mike likes best, visit https://servicesthatscale.com/14services 🟢 To register for FREE Q&A calls with Mike Cooch, join our community at https://labspecial.com/office-hours 🟢 Get FREE access to Mike's course on the 7 key strategies he's used to start and scale Agencies to multiple seven figures in revenue at https://servicesthatscale.com/growfaster STAY IN TOUCH! 🙌 Subscribe to my YouTube Channel! Facebook: https://www.facebook.com/groups/getlvrg/ Twitter: https://twitter.com/mcooch Instagram: https://www.instagram.com/mike_cooch/ LinkedIn: https://www.linkedin.com/in/mikecooch/ Visit https://servicesthatscale.com for strategies to scale your digital marketing agency, freelance, or consulting business quickly and profitably. Visit https://lvrg.com to discover growth strategies for online lifestyle entrepreneurs who want more freedom, more money, and more impact.