How AI Is Opening Up Business Ideas That Were Impossible a Year Ago | Office Hours With Mike Cooch

Get the details of our huge HighLevel bonus: https://servicesthatscale.com/highlevelbonus In this Office Hours, Mike Cooch makes the case that AI isn't just a productivity tool - it's blowing open a whole new category of business opportunities that simply weren't viable a year ago. He digs into the R6 framework and how it differs from the Fast Start package, shares why now is the time to go aggressive with paid ads even on a tiny budget, and fields questions on everything from deploying AI agents for clients to whether agency owners should start offering custom software. It's a wide-ranging session with a clear throughline: the cost of building and delivering is collapsing, and the entrepreneurs who act now will win big. 00:00 - Welcome to Office Hours 02:33 - How long does it take to deploy an AI agent for a client? 05:19 - Why this has been Mike's most satisfying week in 15 years of training 07:27 - MacBook too old for Claude Co-Work? Here's what to do 09:56 - How to create and save Claude skills 12:29 - Managing Claude updates without breaking your customizations 15:47 - Claude Chat vs. Code vs. Co-Work: what's the difference? 18:53 - The agency land grab: why the next 3 years matter most 20:25 - Radio show pitch strategy and educational marketing 27:47 - Using HighLevel Vibe builder and Claude Co-Work to build client websites 31:41 - LLM citations and the future of SEO 34:52 - R6 Core vs. Fast Start: what's actually different? 39:41 - When should new agency owners start running paid ads? 43:50 - How to get a solid service contract without hiring a lawyer 47:24 - Reputation management: niche brand or broad agency? 55:30 - AI is making previously impossible business ideas viable 58:16 - The downstream effect of AI: why costs are collapsing 1:03:57 - Should you add custom software to your agency offering? 1:08:13 - Final thoughts WHAT IS OFFICE HOURS? Office Hours are free calls for early-stage entrepreneurs—held weekly—with no agenda other than trying to help you with any questions you have about starting or growing your business! Click here to join our free community of thousands of entrepreneurs and register for future Office Hours calls: https://labspecial.com/office-hours WHO IS MIKE COOCH? Mike Cooch has founded successful, seven-figure businesses in technology services, agency services, publishing, and e-commerce (and flopped on a variety of attempts as well…keepin’ it real!). His businesses have been named to the INC Magazine List of Fastest-Growing Companies three years in a row and were also nominated as the Best Places to Work in their respective cities. He has an MBA from Babson College (the #1 ranked entrepreneurship school in the world 25+ years running—go Beavers!), where he has been a regular guest lecturer on the topic of ‘Managing a Rapidly Growing Business’ and a BS in Finance from Colorado State University. He has three children, is an avid skier, hiker and traveler, and is loving life in his adopted hometown of San Diego. His mission is to help other entrepreneurs build businesses that give them more freedom, more money, and more impact. RESOURCES 🟢 To learn more about his thoughts on HighLevel—what Mike believes is the #1 tool for Digital Agencies to use to deliver scalable, profitable services—and get a FREE TRIAL to the software, visit: https://servicesthatscale.com/highlevel 🟢 To learn more about Mike's HUGE HighLevel bonus package, visit https://servicesthatscale.com/highlevelbonus 🟢 To get more information on how to start a digital marketing agency using the Services That Scale strategies, visit https://servicesthatscale.com/start 🟢 To learn the 14 automated, high-margin digital marketing agency services that Mike likes best, visit https://servicesthatscale.com/14services 🟢 To register for FREE Q&A calls with Mike Cooch, join our community at https://labspecial.com/office-hours 🟢 Get FREE access to Mike's course on the 7 key strategies he's used to start and scale Agencies to multiple seven figures in revenue at https://servicesthatscale.com/growfaster STAY IN TOUCH! 🙌 Subscribe to my YouTube Channel! Facebook: https://www.facebook.com/groups/getlvrg/ Twitter: https://twitter.com/mcooch Instagram: https://www.instagram.com/mike_cooch/ LinkedIn: https://www.linkedin.com/in/mikecooch/ Visit https://servicesthatscale.com for strategies to scale your digital marketing agency, freelance, or consulting business quickly and profitably. Visit https://lvrg.com to discover growth strategies for online lifestyle entrepreneurs who want more freedom, more money, and more impact.