Facebook Ad Strategy: CBO vs ABO Explained | Office Hours With Mike Cooch

In this Office Hours, Mike Cooch dives deep into Facebook advertising strategy with a detailed breakdown of Campaign Budget Optimization versus Ad Set Budget Optimization - and when to use each one. He explains his "prime the pump" approach to building audience awareness with educational content before hitting prospects with direct response ads, plus shares his exact testing framework and retargeting strategy for maximizing ad performance on limited budgets. 00:00 - Welcome to Office Hours 03:14 - Setting boundaries for website services to prevent scope creep 12:13 - Tracking customer usage in HighLevel's SaaS model 15:53 - Inside the SaaS configurator: setting up service plans 20:00 - Facebook ad strategy: CBO vs ABO explained 23:56 - How to structure test campaigns vs winner campaigns 27:52 - Building effective retargeting campaigns with minimal budget 30:00 - Why reach campaigns work better for retargeting 32:08 - Cold audience strategy: who to target and how 35:39 - The "prime the pump" approach to audience building 38:20 - Creating educational content for problem-unaware prospects 48:44 - Creating content that addresses your ideal client's transformation 54:42 - Why most service businesses have an explanation problem, not a growth problem 56:39 - The elevator pitch that actually works 1:04:26 - Usage-based pricing: the future of agency models 1:07:38 - Dawson's art business update and investor interest 1:12:32 - The power of daily deep focus on your most important thing 1:19:08 - Final thoughts WHAT IS OFFICE HOURS? Office Hours are free calls for early-stage entrepreneurs—held weekly—with no agenda other than trying to help you with any questions you have about starting or growing your business! Click here to join our free community of thousands of entrepreneurs and register for future Office Hours calls: https://labspecial.com/office-hours WHO IS MIKE COOCH? Mike Cooch has founded successful, seven-figure businesses in technology services, agency services, publishing, and e-commerce (and flopped on a variety of attempts as well…keepin’ it real!). His businesses have been named to the INC Magazine List of Fastest-Growing Companies three years in a row and were also nominated as the Best Places to Work in their respective cities. He has an MBA from Babson College (the #1 ranked entrepreneurship school in the world 25+ years running—go Beavers!), where he has been a regular guest lecturer on the topic of ‘Managing a Rapidly Growing Business’ and a BS in Finance from Colorado State University. He has three children, is an avid skier, hiker and traveler, and is loving life in his adopted hometown of San Diego. His mission is to help other entrepreneurs build businesses that give them more freedom, more money, and more impact. RESOURCES 🟢 To learn more about his thoughts on HighLevel—what Mike believes is the #1 tool for Digital Agencies to use to deliver scalable, profitable services—and get a FREE TRIAL to the software, visit: https://servicesthatscale.com/highlevel 🟢 To learn more about Mike's HUGE HighLevel bonus package, visit https://servicesthatscale.com/highlevelbonus 🟢 To get more information on how to start a digital marketing agency using the Services That Scale strategies, visit https://servicesthatscale.com/start 🟢 To learn the 14 automated, high-margin digital marketing agency services that Mike likes best, visit https://servicesthatscale.com/14services 🟢 To register for FREE Q&A calls with Mike Cooch, join our community at https://labspecial.com/office-hours 🟢 Get FREE access to Mike's course on the 7 key strategies he's used to start and scale Agencies to multiple seven figures in revenue at https://servicesthatscale.com/growfaster STAY IN TOUCH! 🙌 Subscribe to my YouTube Channel! Facebook: https://www.facebook.com/groups/getlvrg/ Twitter: https://twitter.com/mcooch Instagram: https://www.instagram.com/mike_cooch/ LinkedIn: https://www.linkedin.com/in/mikecooch/ Visit https://servicesthatscale.com for strategies to scale your digital marketing agency, freelance, or consulting business quickly and profitably. Visit https://lvrg.com to discover growth strategies for online lifestyle entrepreneurs who want more freedom, more money, and more impact.