Building Your First Sales Team | Office Hours With Mike Cooch

In this Office Hours, Mike Cooch dives deep into the reality of hiring and managing your first sales team. He gets brutally honest about why salespeople are your most expensive investment and walks through the exact process for training, managing, and scaling your sales operation. Mike also tackles the stair-step growth challenge that every entrepreneur faces when leveling up their business, plus he breaks down pricing strategies that actually work in the real world. 00:00 - Welcome to Office Hours 02:32 - Email and SMS limits in HighLevel 03:53 - White label tutorial videos for client training 05:09 - Connecting YouTube services with HighLevel offerings 10:20 - Understanding your HighLevel bonus access and services 17:45 - ATP registration issues and troubleshooting 18:22 - Pricing pushback: When your team says rates are too expensive 29:26 - Early-stage SaaS and AI startup marketing strategies 31:49 - HighLevel reliability and infrastructure concerns 35:35 - Sales team hiring and scaling challenges 38:52 - The stair-step growth problem every entrepreneur faces 48:38 - Sales team training: Scripts, role-playing, and expectations 1:17:20 - Cold calling vs content marketing in today's world 1:22:22 - 50-day grind and team-building insights 1:34:32 - Final thoughts on entrepreneurship as professional problem solving WHAT IS OFFICE HOURS? Office Hours are free calls for early-stage entrepreneurs—held weekly—with no agenda other than trying to help you with any questions you have about starting or growing your business! Click here to join our free community of thousands of entrepreneurs and register for future Office Hours calls: https://labspecial.com/office-hours WHO IS MIKE COOCH? Mike Cooch has founded successful, seven-figure businesses in technology services, agency services, publishing, and e-commerce (and flopped on a variety of attempts as well…keepin’ it real!). His businesses have been named to the INC Magazine List of Fastest-Growing Companies three years in a row and were also nominated as the Best Places to Work in their respective cities. He has an MBA from Babson College (the #1 ranked entrepreneurship school in the world 25+ years running—go Beavers!), where he has been a regular guest lecturer on the topic of ‘Managing a Rapidly Growing Business’ and a BS in Finance from Colorado State University. He has three children, is an avid skier, hiker and traveler, and is loving life in his adopted hometown of San Diego. His mission is to help other entrepreneurs build businesses that give them more freedom, more money, and more impact. RESOURCES 🟢 To learn more about his thoughts on HighLevel—what Mike believes is the #1 tool for Digital Agencies to use to deliver scalable, profitable services—and get a FREE TRIAL to the software, visit: https://servicesthatscale.com/highlevel 🟢 To learn more about Mike's HUGE HighLevel bonus package, visit https://servicesthatscale.com/highlevelbonus 🟢 To get more information on how to start a digital marketing agency using the Services That Scale strategies, visit https://servicesthatscale.com/start 🟢 To learn the 14 automated, high-margin digital marketing agency services that Mike likes best, visit https://servicesthatscale.com/14services 🟢 To register for FREE Q&A calls with Mike Cooch, join our community at https://labspecial.com/office-hours 🟢 Get FREE access to Mike's course on the 7 key strategies he's used to start and scale Agencies to multiple seven figures in revenue at https://servicesthatscale.com/growfaster STAY IN TOUCH! 🙌 Subscribe to my YouTube Channel! Facebook: https://www.facebook.com/groups/getlvrg/ Twitter: https://twitter.com/mcooch Instagram: https://www.instagram.com/mike_cooch/ LinkedIn: https://www.linkedin.com/in/mikecooch/ Visit https://servicesthatscale.com for strategies to scale your digital marketing agency, freelance, or consulting business quickly and profitably. Visit https://lvrg.com to discover growth strategies for online lifestyle entrepreneurs who want more freedom, more money, and more impact.