Building Your First HighLevel Service Packages | Office Hours With Mike Cooch

In this Office Hours, Mike Cooch walks you through the art of building HighLevel service packages that actually sell. He breaks down the critical balance between offering comprehensive solutions and avoiding feature overload that scares prospects away. Mike gets into the nitty-gritty of pricing strategies, margin calculations, and why understanding your target market is everything when crafting irresistible service offerings. 00:00 - Welcome to Office Hours 02:00 - Mike's most productive day strategy: No email until 5pm 07:26 - Terry's background: From SEO sales to HighLevel agency 09:14 - Understanding the service package design worksheet 11:44 - Pricing margins and markup strategies for HighLevel 15:29 - Targeting specific niches vs broad market approach 17:05 - Basic, Pro, and Premium package structures 19:34 - The reality of early-stage sales conversations 20:42 - Upgrading to get HighLevel bonuses and training access 21:22 - Old-school marketing: Face-to-face meetings and cold calling 25:14 - Bruno's phone number integration questions 28:49 - Customer support responsibilities for sub-accounts 29:55 - Foot-in-the-door offers beyond free websites 33:24 - Adding engagement tools to existing websites 36:06 - Upselling from $97 to higher-tier packages 47:51 - Chris shares his first client win story 1:02:05 - Dawson's productivity update and office investment 1:28:31 - Final thoughts WHAT IS OFFICE HOURS? Office Hours are free calls for early-stage entrepreneurs—held weekly—with no agenda other than trying to help you with any questions you have about starting or growing your business! Click here to join our free community of thousands of entrepreneurs and register for future Office Hours calls: https://labspecial.com/office-hours WHO IS MIKE COOCH? Mike Cooch has founded successful, seven-figure businesses in technology services, agency services, publishing, and e-commerce (and flopped on a variety of attempts as well…keepin’ it real!). His businesses have been named to the INC Magazine List of Fastest-Growing Companies three years in a row and were also nominated as the Best Places to Work in their respective cities. He has an MBA from Babson College (the #1 ranked entrepreneurship school in the world 25+ years running—go Beavers!), where he has been a regular guest lecturer on the topic of ‘Managing a Rapidly Growing Business’ and a BS in Finance from Colorado State University. He has three children, is an avid skier, hiker and traveler, and is loving life in his adopted hometown of San Diego. His mission is to help other entrepreneurs build businesses that give them more freedom, more money, and more impact. RESOURCES 🟢 To learn more about his thoughts on HighLevel—what Mike believes is the #1 tool for Digital Agencies to use to deliver scalable, profitable services—and get a FREE TRIAL to the software, visit: https://servicesthatscale.com/highlevel 🟢 To learn more about Mike's HUGE HighLevel bonus package, visit https://servicesthatscale.com/highlevelbonus 🟢 To get more information on how to start a digital marketing agency using the Services That Scale strategies, visit https://servicesthatscale.com/start 🟢 To learn the 14 automated, high-margin digital marketing agency services that Mike likes best, visit https://servicesthatscale.com/14services 🟢 To register for FREE Q&A calls with Mike Cooch, join our community at https://labspecial.com/office-hours 🟢 Get FREE access to Mike's course on the 7 key strategies he's used to start and scale Agencies to multiple seven figures in revenue at https://servicesthatscale.com/growfaster STAY IN TOUCH! 🙌 Subscribe to my YouTube Channel! Facebook: https://www.facebook.com/groups/getlvrg/ Twitter: https://twitter.com/mcooch Instagram: https://www.instagram.com/mike_cooch/ LinkedIn: https://www.linkedin.com/in/mikecooch/ Visit https://servicesthatscale.com for strategies to scale your digital marketing agency, freelance, or consulting business quickly and profitably. Visit https://lvrg.com to discover growth strategies for online lifestyle entrepreneurs who want more freedom, more money, and more impact.